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Day Two Cloud 087: Inside The World Of A Technical Marketer
Engineers are skeptical about vendor marketing–for justifiable reasons. Marketing language is typically filled with uninformative buzzwords, hype, and exaggerated claims.
Instead of telling you what a product does or how a product works, vendor marketing insists that its hardware is powered by rainbows, the software is written by magic unicorns, and all your IT problems will be solved if you buy it.
But it doesn’t have to be that way. On today’s show we talk with a technical marketer who wants to actually help engineers. His goal, and that of others like him, is to create practitioner-focused collateral that provides concrete information and can help engineers make decisions.
Our guest is Martez Reed, Director of Technical Marketing at Morpheus Data. He makes the case for Technical Marketing Engineers (TMEs) as being on your side.
* How the audience for technical marketing is different from Web site copy and press releases
* Creating content for engineers and practitioners
* Maintaining technical chops as a TME
* The role of storytelling and aligning messages
* The content creation process
There are openings for TMEs out there–folks who are engineers fit here.
Communication skills are crucial. How do you relay information? Craft emails? Craft presentations for public consumption that aren’t too detailed/tedious? Can you both inform and persuade at the same time?
@GreenReedTech – Martez Reed on Twitter
GreenReedTech.com – Martez’s blog
Martez Reed on LinkedIn
martezr – Martez Reed on GitHub
[00:00:11.350] – Ned
Welcome to Day Two Cloud, today’s conversation is all about what does it mean to be a technical marketing person? And we have Martez Reed for Morpheus data, who is the director of technical marketing there, to kind of school us on what that term even means and the process he goes through to create content. What stood out to you, Ethan?
[00:00:32.150] – Ethan
There is so much skepticism out there in the engineering community about marketing, but TME’s are your friend. So when you were evaluating a new product, it’s the TME.
That’s the one if you can find that person to talk to that person is the one who. Yeah, they’ve got a job to do. They’re trying to inform you about a product. And Martez goes into great detail about how he thinks about writing and delivering what he calls collateral out there for engineers to read. But they are also on your side Ned. This is the thing that stuck out to me the most because Martez came from the engineering field and understands the problem that engineers face and is trying to communicate in a way that helps engineers make decisions.
So they’re really yeah, it’s marketing and we’re skeptical. I get that. But still, the TMEs are on our side. That’s what I walked away with.
[00:01:22.790] – Ned
So whether you’re trying to figure out what’s the best way to evaluate a product or you’re thinking about a potential career move yourself. I think you’re really going to enjoy this episode with Martez Reed, the director of technical marketing for Morpheus Data.
Martez Reed, welcome to Day Two Cloud and let’s start out in the intro I mentioned you’r...
Network Break 322: Juniper Mist-ifes 128 Technology; US Telcos Spend Big For 5G Spectrum
Take a Network Break! This week we discuss a slate of announcements from Juniper Networks including the incorporation of the 128 Technology SD-WAN routers into the Mist AI platform, as well as a new switch family and the integration of Juniper’s SRX with Mist.
HPE acquires CloudPhysics, a SaaS company that helps organizations manage their on-prem and cloud spend; and US telcos spend a combined $81 billion to acquire spectrum that they will target for 5G rollouts.
VMware announces version 4.0 of its Photon OS. SolarWinds announces Q4 results, but we’ll have to wait until Q1 and Q2 to get a real sense of the financial impact of the breach. VMware announced its Q4 and full year results for fiscal 2021, and the numbers look good.
Nutanix also announced financial results, with flat revenues year over year. Last but not least, Firefox has announced a new privacy feature to limit data sharing among third-party cookies, but new research also shows ad companies playing games with CNAME cloaking to thwart privacy controls.
Get links to all these stories below.
Sponsor: Palo Alto Networks
Palo Alto Networks is excited to introduce a fundamentally new approach to cloud-delivered security with Prisma® Access 2.0. Find out more at its upcoming Prisma Access 2.0 launch event on March 17. 10 AM PDT. You’ll also hear about the latest industry trends and customer perspectives from industry leaders. Register at https://start.paloaltonetworks.com/prisma-access-2-launch
Tech Bytes: Aruba EdgeConnect
Stay tuned after the news for a sponsored Tech Bytes conversation with Aruba EdgeConnect SD-WAN customer FordHarrison, a law firm that’s using SD-WAN to enable its remote work strategy and boost performance of critical apps.
Juniper Networks Combines Mist AI with Session Smart SD-WAN and SRX Secure Branch Gateway for Optimal User Experiences from Client-to-Cloud – Juniper Networks
HPE reimagines customer and partner experience with software and data-driven insights – HPE
HPE Acquires Cloud Assessment ‘Crown Jewel’ CloudPhysics – CRN
FCC announces winners in $81bn 5G spectrum auction. Congrats to Verizon, which must cough up $45.4bn – The Register
Photon OS 4.0 Release Announcement – VMware
What is New in Photon OS 4.0 – VMware
SolarWinds Announces Fourth Quarter 2020 Results – SolarWinds
VMware Reports Fourth Quarter and Fiscal Year 2021 ...
Tech Bytes: Law Firm Relies On Aruba EdgeConnect To Support Work-From-Anywhere (Sponsored)
FordHarrison LLP is a labor and employment law firm with 25 offices across the US. The organization wanted to improve the quality of VoIP calls and get better application performance to ensure its attorneys could more effectively serve clients and function as one firm.
On today’s Tech Bytes podcast, sponsored by Aruba, we talk with Scott Shaw, Chief Technology Officer at FordHarrison about his SD-WAN deployment. With Aruba EdgeConnect appliances at each office, Shaw was able to decommission legacy Cisco routers, simplify day-to-day management and troubleshooting, and boost productivity by ensuring high-quality voice and application performance.
In addition, the Aruba EdgeConnect platform was instrumental in supporting the firm’s switch to remote work during the pandemic.
We also discuss how moving to SD-WAN saved money by enabling the firm to phase out expensive MPLS circuits in favor of DIA and business broadband connections, which also eliminated downtime caused by circuit outages.
IPv6 Buzz 070: Building An IPv6 Lab, Revisited
In this week’s IPv6 Buzz episode, Ed, Scott, and Tom follow up on episode 44 and talk more about what it takes to build an IPv6 lab—both dual-stack and IPv6-only (as well as with physical hardware and in the cloud).
Topics discussed include:
* Resources you need in the lab besides network gear
* Options for building a lab (e.g., physical, virtual, cloud, specific platforms)
* Why anyone in their right mind would build an IPv6-only lab
* How hard is it to switch back and forth between IPv4-only, dual-stack, IPv6-only in the lab – is it even possible to do?
* How useful is automation and scripting around a lab environment?
Thanks for listening!
Google Cloud (GCP)
Setting Up An IPv6 Lab At Home – Zivaro
IPv6 Buzz 044: Building An IPv6 Lab – Packet Pushers
* Tom Coffeen @ipv6tom
* Scott Hogg @scotthogg
* Ed Horley @ehorley
Heavy Networking 564: Seven Engineers At The Community Roundtable
Today’s Heavy Networking episode is a grab bag of topics delivered in our community roundtable format. We’ve brought in folks from our public Slack channel who wanted to talk about networking stuff that’s on their mind. (Go to packetpushers.net.slack, read the rules, and sign up if you want to join the group).
Today’s grab bag of ideas will lay bare for all to see the soul of networkers the world over, and we’re gonna talk through these oversized packets with no fragmentation allowed and the evil bit on, crammed right into your ears, and you can’t stop us. It’s happening. It’s happening right now.
Joining us around the community round table are Justin Seabrook-Rocha, a Network Engineering Manager; Ken Celenza, the Managing Director at NetworkToCode; Nick Buraglio, a Planning and Architecture Engineer; Michael Schipp, a Pre-sales Engineer; and Steve Puluka, an IP Architect at DQE Communications.
We’ll see how far we get in our discussion today, but topics up on the virtual whiteboard include:
* IPv6 only
* Firewall rule lifecycle management
* Keeping up as a manager
* Evaluating tech that’s being hyped
* Whitebox switching
* Smart NICs
@xenith – Justin Seabrook-Rocha on Twitter
@itdependsnet – Ken Celenza on Twitter
@forwardingplane – Nick Buraglio on Twitter
ForwardingPlane.net – Nick’s blog
@maschipp – Michael Schipp on Twitter
@spuluka – Steve Puluka on Twitter
Puluka.com – Steve’s blog
Packet Pushers Slack Channel
Tech Bytes: Monitoring Remote Access VPN Performance With ThousandEyes (Sponsored)
IT professionals are working hard right now to support remote users. The performance question for remote work is always huge: when performance takes a dive, where does the blame lie? It’s easy to point the finger at the VPN itself, but is it correct? What about all the intermediary links and services between the end user and the application?
On today’s Tech Bytes podcast, we talk with sponsor ThousandEyes about monitoring remote access VPNs to get a clearer picture of connectivity and performance issues. Our guest is Alex Cruz Farmer, Principal Product Manager at ThousandEyes.
* How VPNs can hamper visibility
* Remote access issues that interfere with troubleshooting
* ThousandEyes’ end user monitoring capabilities
* Getting visibility into the underlay
VPN Monitoring for a Remote Workforce – ThousandEyes on-demand Webinar
End User Monitoring – ThousandEyes