29 episodes

The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.

The Optimal Path Maze

    • Technology

The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.

    The evolution of user research with Dave Hora | Dave’s Research Co.

    The evolution of user research with Dave Hora | Dave’s Research Co.

    In this episode of The Optimal Path, Ash Oliver discusses the future of user research with expert Dave Hora. From his beginnings in research back in 2011 to his key roles at companies like Plangrid and Instacart, Dave has been at the forefront of driving innovation through research. Now, he's here to share his thoughts on what’s next for user research—discussing the growing demand for user insights, how to integrate research practices throughout the product lifecycle, and the opportunities of AI tools.

    • 37 min
    The power of workshops in product development with Paige Bennett | Affirm

    The power of workshops in product development with Paige Bennett | Affirm

    In this episode of The Optimal Path, host Ash Oliver and Senior User Research Manager Paige Bennett explore the vital role of workshops in product development. Paige shares her experience facilitating workshops in the fintech industry, plus best practices for measuring success and co-creating with cross-functional partners and customers.

    • 36 min
    How customer insights power digital transformation with Sander Viegers | Rabobank

    How customer insights power digital transformation with Sander Viegers | Rabobank

    In this episode of The Optimal Path, host Ash Oliver welcomes Sander Viegers, VP of Design at Rabobank, to discuss the pivotal role of research and design in the digital transformation journey at Rabobank. Sander shares the principles that guide Rabobank's cooperative approach to a customer-centric design process, as well as practical examples of how research powers more innovative solutions for the customer and the business.

    • 33 min
    Building research practices for community products with Amy Lima | Diversify Design

    Building research practices for community products with Amy Lima | Diversify Design

    In this episode of The Optimal Path, host Ash Oliver is joined by Amy Lima, formerly product designer at AMP @ Amazon Music and currently founder of Diversify Design. Together, they discuss the role of user research in building community products and how to start and scale a research practice inside design teams.

    • 37 min
    Integrating research into marketing teams with Marcus Brandford | Figma

    Integrating research into marketing teams with Marcus Brandford | Figma

    In this episode of The Optimal Path, host Ash Oliver welcomes Marcus Brandford to discuss the transformative power of research in marketing and product development.

    • 42 min
    Fostering a culture of organizational learning with Roy Opata Olende | Zapier

    Fostering a culture of organizational learning with Roy Opata Olende | Zapier

    In this episode of The Optimal Path, host Ash Oliver sits down with Roy Opata Olende to delve into the complexities of UX research across organizational altitudes.

    • 45 min

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