#29 Archetype 6 - Hero (Brand Personality‪)‬ Journey To Millionaire

“Quality and Efficiency”/ “Where there’s a will, there’s a way” would be the perfect key words for Hero Archetype.
The hero makes the world better by being the best.
A hero brand isn’t concerned with nurturing you, they’re interested in challenging you.

Examples of Hero archetype brands : Nike, BMW, Duracell, U.S.Army, GoPro

https://youtu.be/whpJ19RJ4JY Nike, Dream crazier

https://youtu.be/inSzBLaTiNI U.S. Marine Corps Commercials

https://youtu.be/3OLeb4Z0aDw 2017 BMW 5 Series Commercial

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