The Retail Reality Show Nino Bergfeld, Martin Bressem & Nicolas Kröger

Get ready for a mind-expanding journey into the future of retail! In this thrilling episode, we're joined by Neha Singh from Obsess to explore the cutting-edge world of the metaverse, extended reality, and virtual reality.

Discover how these technologies are evolving and the exciting potential they hold for both B2C and B2B markets.

We delve into the groundbreaking Apple Vision Pro and its high-resolution, immersive experiences, discussing why brands are eagerly investing in these early-stage products.

Learn about the power of immersive storytelling through three standout apps: J.Crew’s virtual closet inspired by Clueless, Aloe Yoga’s serene meditation experiences, and E.L.F. Cosmetics’ fun-filled activities.

Neha shares insights on targeting Gen Z, achieving ROI through immersive experiences, and the crucial ecosystem of hardware and content platforms. Plus, get a behind-the-scenes look at working with Apple on the Apple Vision Pro.

Tune in for an episode packed with visionary ideas and practical takeaways that will leave you excited about the future of retail and technology!

Tickets sichern für das Retail Reality Live Event am 09.07. in München: https://invite.salesforce.com/retailrealityshowlive



Diese Episode ist mit den Gästen: Manja Kuntzsch⁠ (Head of Digital, Kneipp) & Johannes Schnödt (CRM-Manager, Kneipp) Fabian Engelhorn (CEO, Engelhorn Gruppe) live vom B2C Success Summit aus Mannheim. Fokus: Herausforderungen und Chancen sowie Gen AI.

Teil 1: Mit Manja Kuntzsch (Head of Digital) und Johannes Schnödt (CRM-Manager) von Kneipp

In der ersten Hälfte dieser Episode begrüßen wir Manja Kuntzsch, Head of Digital, und Johannes Schnödt, CRM-Manager. Gemeinsam werfen wir einen Blick auf die größten Herausforderungen und Chancen, denen sich ihre Organisation im Jahr 2024 stellen muss. Welche Strategien haben sie entwickelt, um diesen Herausforderungen zu begegnen? Zudem diskutieren wir die Rolle von GenAI und KI und wie diese Technologien die Arbeitsweise und Geschäftsmodelle ihrer Organisation revolutionieren könnten. Hören Sie spannende Einblicke und konkrete Beispiele aus der Praxis.

Im zweiten Teil der Episode spricht Fabian Engelhorn, CEO der Engelhorn Gruppe, über seine Vision für die Zukunft des Unternehmens. Welche spezifischen Herausforderungen und Chancen sieht er für die Engelhorn Gruppe im kommenden Jahr? Wie plant er, die Potenziale von GenAI und KI zu nutzen, um Wettbewerbsvorteile zu erzielen? Fabian Engelhorn teilt inspirierende Geschichten und konkrete Anwendungsfälle, die zeigen, wie KI die Geschäftslandschaft verändern kann.

Freuen Sie sich auf eine tiefgehende Diskussion und wertvolle Insights, die Ihnen helfen können, die Zukunft Ihres eigenen Geschäfts zu gestalten.

In this episode of the Retail Reality Show, Martin & Nino talk to Kevin Breese, Waterdrop's Global Retail Operations Lead. They discuss Waterdrop's retail strategy and how the company is driving its expansion. Waterdrop is a company that makes natural flavor drops for water and focuses on sustainability and health. They have built a strong community and emphasize the importance of customer loyalty. Waterdrop focuses on an omnichannel strategy and operates retail stores to offer customers a unique experience. The stores are not just for sales, but also act as a meeting place for the community. In this interview with Kevin Breese from Waterdrop, we talk about the importance of multichannel and omnichannel in the global market. It is emphasized that each country has different requirements and that companies need to adapt their strategies accordingly. Customer acquisition and fostering customer loyalty will also be discussed, highlighting the importance of personalized offers and a sustainable loyalty program. In addition, the role of data analysis and design optimization in improving the customer experience is explained. Finally, partnerships and expansion plans are discussed, as well as Waterdrop's future prospects.

Dive into the fast-paced world of quick commerce on this episode of the Retail Reality Show, featuring Milena Lazarevska, SVP Quick Commerce at Delivery Hero. With a rich background in the grocery industry and insights from global giants like Sainsbury's, Milena gives us an exclusive peek into the evolving landscape of online food and grocery delivery.



Starting with a quick icebreaker, we get personal with Milena's preferences, setting the stage for a deep dive into Delivery Hero's cutting-edge approach to quick commerce. She breaks down the business model, the rise of quick commerce during COVID-19, and how Delivery Hero competes in this innovative yet challenging market.



Milena demystifies the quick commerce supply chain, customer demographics, and the battle for profitability in a sector where convenience is king but margins are tight. We also touch on the strategic role of retail media and future predictions, including potential market growth and Delivery Hero's evolving business model.



Join us for a concise yet comprehensive exploration of quick commerce, where Milena Lazarevska shares invaluable insights and predictions that anyone interested in the future of retail and delivery won't want to miss.

In dieser Episode des Retail Reality Show Podcasts enthüllen Martin, Nino und Gast sowie neu dazustoßender Co-Host Nicolas Kröger (E-Commerce & Retail Experte, Ex-Retail Capital Partners) ihre spannenden Erfahrungen und Einblicke von der NRF Big Show aus NYC 2024.

Folgende Themen erwarten dich:


Die Zukunft des Einzelhandels durch die Linse von generativer KI, Kundenloyalität und Daten sowie Retail Media.


Faszinierende Beobachtungen zu Kundenengagement, innovativen Laden-Designs und sich entwickelnde Technologien.


Must-see Stores und beeindruckende Showcases und die bemerkenswerte Startups


Retail Trends, die 2024 zu erwarten sind

Viel Spaß beim Reinhören!

🌟 Transform Your Retail Space with Cutting-Edge Analytics! 🌟

🛍️ Attention Retailers! The latest episode of "Retail Reality Show" with Omar Tello could be a game-changer for you. Titled "5 Reasons Why Your Store Needs Retail Analytics," it's a treasure of insights for any business looking to thrive in today's and tomorrow’s transformative retail market.

📊 Discover how retail analytics can optimize your store's performance. From tracking turn-in rates to understanding customer behavior and demographics - all while respecting GDPR and privacy concerns. Our expert, Omar Tello from Sensalytics, breaks down the details of anonymous tracking and its benefits.

What to expect in this Episode: 

👣 The significance of identifying walking patterns and dwell time. Imagine leveraging this data to create customer groups, cross-zone funnels, and motion-heat maps. 

🚀 Enhance Customer Experience: data to assist staff in managing high traffic and long queues, offering in-store navigation, and even personalized consultancy based on historical data. 

🤖 Predict the Future with AI: potential of integrating AI with CRM for personalized in-store product recommendations, predicting traffic for better staff planning, and even optimizing product assortment based on customer behavior patterns.