Influencing Insider Sally Georges
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- News
How to work with some of the most well known Australian journalists.
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Lifestyle & Beauty PR with The Australian’s, Sophie Howe
Lifestyle Editor for The Australian and Freelance Journalist Sophie Howe join us on Influencing Insider next Friday 31st May at 1pm to discuss:
What stories Sophie covers - and the different publications she has worked with
How to pitch lifestyle and beauty stories from her perspective as a freelancer
The stories she has found the most interesting to work on in her career.
About Sophie
With over 10 years of experience as a beauty, lifestyle & wellness journalist, Sophie has worded with brands such as THE ICONIC, NET-A-PORTER, and Are Media. Her work involves curating and showcasing beauty and lifestyle offerings, creating effective content strategies, and covering topics ranging from skincare, makeup, and haircare to wellness, sustainability, and lifestyle.
About The Australian
For over half a century, The Australian has been the country’s most trusted source of news, insight, analysis and opinion.The daily newspaper provides a full breadth of coverage across politics, business, sports, entertainment, technology, lifestyle and breaking world news. -
Lifestyle PR with gloss etc’s, Sarah Tarca & Sherine Youssef
Designed like a glossy magazine page, gloss etc delves deeper than an Instagram caption, but is snappy enough for today’s time-poor women, delivering an edit of the best beauty products, tips and expert advice, straight to their inbox.
Co-founder's Sarah Tarca & Sherine Youssef join us on Influencing Insider next Thursday 23rd May at 1pm to discuss:
What gloss etc covers - and why their audience stays engaged
How to best share your story ideas with Sarah & Sherine
The stories both have found the most interesting to work on in their careers.
About Sarah & Sherine
With more than four decades of industry experience between them, ex-marie claire beauty directors, Sarah Tarca and Sherine Youssef have long been the go-to girls for family and friends looking to cut through the clutter and find products that work.
About gloss etc
gloss etc, is a weekly beauty newsletter, a platform where Sarah and Sherine can share honest advice and reviews in a way that’s relevant for the modern reader and consumer. Launched in November 2020, gloss etc's newsletter has over 4K subscribers and averages a 60% open rate and 222K monthly impressions. -
Lifestyle & Beauty PR with Are Media’s, Elise Wilson
Influencing women since the 1930s, Are Media are now Australia and New Zealand’s leading multi-channel publisher, reaching 9 in every 10 Australian women every day. Iconic brands such as New Idea, Woman’s Day and Who have helped define the lifestyle genre within the Australian media landscape.
Category Beauty Editor for Are Media Elise Wilson joins us on Influencing Insider this Thursday 2nd May at 12pm to discuss:
What Are Media covers - and why their audience stays engaged
How to best share your story ideas with Elise
The stories Elise has found the most interesting to work on in her career.
About Elise Wilson
Elise currently works as the category beauty editor at Are Media, writing for some of the most popular magazines in Australia such as New Idea, Woman’s Day, Who, Take 5, That’s Life, and TV Week.
About Are Media
Are Media is the leading company in Australia for women’s content, driven by their beloved brands and engaged consumers. They create content, experiences and ecommerce opportunities across digital, magazines, social channels, videos, podcasts and events. Their aim is to inform, inspire, influence and enable our audience to connect with the things they are passionate about across beauty, food, fashion, travel, parenting and entertainment. -
Media & Marketing PR with Mediaweek's, Brittney Rigby
An award-winning and newly-promoted Editor at Mediaweek, Brittney Rigby joins us on Influencing Insider this Friday 12th of April at 2pm and will discuss:
What Mediaweek covers, their audience and their content objectives
How to share your news content with Brittney
The stories Brittney has found the most interesting to work on in her career.
About Brittney Rigby
Brittney Rigby is the Editor at Mediaweek.com.au. Previously, Rigby previously served as deputy managing editor at Mumbrella and was most recently the national head of communications at DDB Group Australia, an executive leadership position which also saw her sit on the creative agency’s global communications team. She brings more than 10 years of experience to the role and has contributed to a range of industry titles locally and internationally, in addition to writing regularly for the likes of The Guardian, The Sydney Morning Herald and SBS.
About Mediaweek
Mediaweek is a highly respected trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media. Dubbed the media industrys bible by The Australian, it was created by publisher Philip Luker in 1990. In 1999, James Manning took over the publication as publisher and editor. In 2008, Mediaweek TV began on Sky News Business Channel and the magazines infamous podcasts began a year later in 2009. -
Tech PR with The Age & Sydney Morning Herald's, David Swan
Fresh off his Gold Lizzie win at the 2024 IT Journalism Awards – Technology Editor at The Age and Sydney Morning Herald, David Swan joins us on Influencing Insider this Thursday 28th of March at 1:30pm and will discuss:
What The Age & Sydney Morning Herald covers, their audience and their content objectives
How to share your news content with David
The stories David has found the most interesting to work on in his career.
About David Swan
David Swan is one of Australia's leading technology reporters and editors. Previously the Technology Editor for The Australian newspaper, David has appeared regularly as a tech expert on TV and radio and has been awarded Australia's best technology industry journalist numerous times at The Lizzies, Australia's national IT Journalism awards.
About The Age & Sydney Morning Herald
The Sydney Morning Herald and The Age are Australia's most respected publishers, setting the standards for journalistic excellence for Sydney, Australia, and the rest of the world. From breaking news, to travel and fashion, The Age & SMH continue to transform the way Australians get their news. -
Science & Tech PR with New IT Journalist of the Year nominee Petra Stock
This week we welcome to the show, 2024 IT Journalism Award finalist Petra Stock, Science Journalist for Cosmos Magazine
Petra joins us on Influencing Insider this Thursday 21st March at 1pm and will discuss:
What Cosmos covers, their audience and their content objectives
How to share your news content with Petra
The stories Petra has found the most interesting to work on in her career.
About Petra Stock
Petra Stock is a Science journalist for Cosmos Magazine reporting on all things science, tech, education, climate change and environment. Petra has an extensive portfolio of published work as both a journalist and engineer– including news, online and magazine features, investigations and explainers – across magazine, online and podcast formats in Cosmos, Nine, The Age, Australian Geographic, Crikey and RenewEconomy.
About Cosmos Magazine
Cosmos is a quarterly science magazine. Their aim is to inspire curiosity in ‘The Science of Everything’ and make the world of science accessible to everyone. They deliver the latest in science with beautiful pictures, clear explanations of the latest discoveries and breakthroughs and great writing. Winner of 47 awards for high-quality journalism and design, Cosmos is a print magazine, online digital edition updated daily, a daily and weekly e-Newsletter and educational resource with custom, curriculum-mapped lessons for years 7 to 10.