Marketing & Design By Creative IT Hub

CIT HUB
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Marketing & Design By Creative IT Hub Podcast

Creative IT Hub is a Melbourne based graphic design studio. Our creative team is specialised in the brand identity, website design, and graphic design. Our designs stand out from the pack, which makes you favourable among your customers. The team firmly believes it is not just the pen, pencil or online tools to design a solution. It requires creativity and importantly a vision by the right use of colours, fonts and usability to get the message across. Our attention to detail and understanding of current design trends and practices allowed us to achieve outstanding results that exceed our clien

Episodes

  1. Easy steps to manifest Search Engine Optimization in your website

    20/04/2021

    Easy steps to manifest Search Engine Optimization in your website

    SEO, which has been abbreviated as search engine optimization, has proven its beneficial facilities over the years. The segment of search engine optimization deals with strategies that essentially help with increasing the quality trafficking and engagement in your website. This is done by the process of organic search results. Search engine optimization is considered a vital marketing tool and can be quite complicated to get through at times. However, with the right strategies and understanding, you can benefit from the great social securities of it. With the increasing era of digitalization, the world demands an online utopia now. This brings in huge competition in the online business market. SEO helps your business give you that flexibility. Other than that, there are various reasons why a website might require search engine optimization enhancement, the topmost being, to increase the credibility and captivate quality engagement in your website. There are numerous reasons as to why it is beneficial for your business, not just at solitary levels, but overall. Some of the key benefits of incorporating SEO are: ● High monetary values and advantages. The investment in SEO has a great return value as well. ● Convenient and quick algorithm filters, that help you portray your business epithet in the top search results. ● Engagements in SEO are as high as 71.33%, in comparison to PPC or any other search means. ● It gives your business an upper hand in the digital marketing competition.

    4 min
  2. The graphic designing magnificent trend in Australia

    20/04/2021

    The graphic designing magnificent trend in Australia

    Graphic designing is the field of art that deals with computing graphical representation of messages, to get them across a specific targeted audience. It is an ancient craft and requires immense practice and talent to be able to procure. The oldest traces of graphic designing are as old as 17000 years. The designs on Egyptian caves and pyramids represented their form of graphic arts. However, in today’s world, it is done online, through the sources of the internet. The main agenda of graphic designing would be to attract consumers' attention. Brands usually layout different kinds of ideas in the respective fields, to gain maximum engagement through the art of graphic designing. The scope of graphic designing in Australia is extremely high. Over 21 million of the entire Australian population lies in the realms of social media platforms. This leaves a huge scope for businesses to portray their best forms of business advertisements over the internet. Ever since the coronavirus pandemic, the Australian digital market has seen a hike of over 62% in online shopping trends. People prefer to stay in the comfort of their homes and get products delivered right at the doorsteps. The huge competition in the market leaves a huge scope for graphic designing. Some of the key benefits of investing in a professional graphic designing service are as follows: ● It has great monetary values: Graphic designing in Australia has a huge demand. With the increasing population, the increase in digitalization also perceives. Australia is one of the largest consumers of internet services around the globe. This directly correlates to the fact that graphic designing services, if done correctly can attract consumers to a large extent. This high-quality trafficking helps give you a great return on investment as well ● Lays a foundation and ground for your brand’s strategies: The combination of artistic harmony, along with human psychology is what graphic designing deals with. Following the latest trends and aesthetics, and incorporating them into your creatives through graphic arts helps enhance your business strategies a lot.

    5 min
  3. Social media management influence in the Australian market

    09/04/2021

    Social media management influence in the Australian market

    Social media management is the field of work that includes analyzing targeted audience behavior and creating context to serve their needs. The generally includes developing strategies, collaborating with potential influencers, publishing creatives that ignite the interests of the audiences, providing community service, monitoring consumer etiquette, etc. If you want to make your business flourish, you cannot afford to ignore social media marketing and management. With over 78% of the world's population having access to social media, it creates a huge market for product distribution. It is also important to remain consistent in a few targeted social media platforms, rather than post inconsistently in several different. This requires a lot of expertise and potential. If done right, your business can gain a lot of profit through social media management. Australia has around 20.3 million people having active social media accounts in their population. According to statistics, the active social media using population has not been growing significantly in the Australian market, which indicates the fact that it is already at its saturation point. Around 86% of the total social media users are active online market purchasers. The physical market businessmen have also started investing in online business, due to the extensive demands. This raises a great cult of competition in the Australian market. To put yourself ahead, you need to invest in the best social media management services available.

    4 min
  4. Impact Of Logo Designing In Australian Market

    31/03/2021

    Impact Of Logo Designing In Australian Market

    Logo designing is the key to designing the perfect symbol to represent your brand. A business can have it’s methods of marketing and strategies, however, a creative logo that characterizes the brand is of utmost importance. It helps give the consumers an idea of the creative aspect of the brand, as well as gives them a space to create a resonance with the same. The logo of a particular brand is it’s first point of contact with the outside world. It gives a chance for the audience to connect with the brand and be more open and apprehensive about what it has to offer.  A great logo requires perseverance, creativity skills, and thought process going into it. It is the foremost approach of a consumer to help them understand the true insights of the business. It requires a mixture of digital skills, graphic designing, and skillful application theories. Researches show that almost 86% of the business community in Australia has already invested in digital marketing. However, less than 49% realize the importance of investing in the right logo.

    6 min
  5. Seo And It’s Paramount Market In Australia

    26/03/2021

    Seo And It’s Paramount Market In Australia

    SEO, also known as search engine optimization, refers to the area of specialization that practices in bringing quality engagement and traffic into a website. This is done by the method of organic search engine results. The three sectors which congregate an SEO are: ● Quality of traffic: Dealing with business is not an easy job. Targeting the right audience is extremely crucial. In a few instances, google can mistakenly suggest the users your Apple iPhone selling website, for an apple fruit selling website. This is why it must be well known how to attack the right quality of traffic and engagements into your website. ● Quantity of traffic: With the better quality of traffic, eventually, the targeted audience will click on your website more. This will help increase the numbers or ' quantity' of the website. ● Organic search results: These are the query results that are calculated algorithmically. Organic search results are often not affected by advertiser payments. Market surveys have shown that 82% of Australian marketers say that they are investing in content marketing. However, only 28% report that their usage of content marketing has proven effective. This shows that there are several lacks of information about SEO amongst the Australian population. Market surveys have shown that 82% of Australian marketers say that they are investing in content marketing. However, only 28% report that their usage of content marketing has proven effective. This shows that there are several lacks of information about SEO amongst the Australian population. A well-integrated Search engine optimization program can help with creating direct accessibility in a B2C business. The easy accessibility and higher engagements with the help of the multiplier effect help enhance credibility and tremendously improve sales. The current market trends in Australia show that International purchases by Australian consumers were as low as 21% around 2017. This has increased by 7.3% over the last year. 40% of goods are imported from the USA, 32% comes from China, and 22% from the United Kingdom. The leading segments include media (13%), health & beauty (8.7%), food & liquor (6%) and hobbies & recreational goods (5%).

    5 min
  6. Foundation Of Business: CIT HUB

    23/03/2021

    Foundation Of Business: CIT HUB

    There is a thin line between a good business and a great business, and that gap is filled through marketing. Marketing is the primary source of building your business. It also helps create a space for everlasting relationships between the business and its audience. No matter how big or world-changing the business idea might be, it’s all a waste if the audience and consumers do not itch the idea of it in their minds. The market has a high competition of sellers, which are selling the best products of their kinds. No matter how mind-blowing the new upcoming business might it, it will be of no use, if the consumers don’t know that it exists! This is why marketing is considered to be the backbone of the business industry. A digital marketplace is the best way to help overcome the gap between consumers and sellers. This is where the role of CIT HUB comes into play! CIT HUB, based in Melbourne, Australia, has established years of experience. The team consists of varied and diversified team members coming from various backgrounds, to deliver the best that Digital Marketing has to offer, to cater to all minds. CIT HUB specializes in all Graphic Design services to give the customers an edge in the market. A holistic approach to services encompasses web design, advertising, marketing, branding, print and logo design, SEO, and promotions among others.

    4 min
  7. 5 Ways to tackle Facebook marketing mistakes

    15/03/2021

    5 Ways to tackle Facebook marketing mistakes

    Facebook has grown to be one of the most massive platforms when it comes to marketing your products and services. With its ever-growing audience pool, finding and engaging the target audience has become simpler. With its group’s feature, placing the correct adverts in the target marketplace customer base is also simpler. But that doesn’t mean that you can simply make an ad and it will get your work done. We, at CIT Hub, have been noticing that customers are growing tech-savvy and expect the marketing to keep up with the latest trends. Let’s have a look at some of the most common mistakes that marketers tend to overlook – Bad titles / Leading lines This is one of the easiest and quick fixes that you can make to make your content more visible. Something as basic as having the wrong headiness for your content or misleading customers can hamper your progress and audience reach. It should be written in a way that leads the customers into knowing more about it. It should basically serve as a solution to a problem that the customers might be facing. Your headline should be a priority and not an afterthought. Not adjusting the post to the platform This is another common mistake marketers make. It doesn’t matter if you have a great piece of content unless you adjust it to the specific platform it is going to focus on. Content that works great for blogs and articles wouldn’t work on Facebook. People browse through Facebook at a speed and wouldn’t spend much time over your long work, essentially skipping through the content. Your content should include visuals and images to make it an interesting read. Posts with around 150-250 words work best on FB.

    4 min
  8. Why you need a Social Media Manager for your business

    12/03/2021

    Why you need a Social Media Manager for your business

    Social media has created an unprecedented opportunity for brands, which has allowed them to engage directly with the customers. It has various benefits to it such as Speedy handling of complaints Developing a strong and valuable business proposition by increasing brand recognition Uncovering valuable insights from the market base with regard to how they perceive you as a brand SMM (Social Media Management) touches on a wide variety of important elements, all of which together form part of a well-designed digital marketing strategy. It is concerned with the use of social media platforms to build awareness about the products and thus generating more sales. But how you actually manage it is what matters in the real world. Unless done effectively and efficiently, your brand might get lost among thousands of others available. Therefore, you are better off by getting a proper social media manager from an agency like ours, i.e., Creative IT Hub. Let's have a look at its importance - Because of the continuously changing nature of the social media landscape, a professional agency would be able to keep track of the new elements and adjust the core strategy as and when necessary. Also, he can adjust the type of content that is going out in order to adjust with the trends as required. A proper social media strategy is absolutely necessary for an effective social media outreach. It is not a do once and forget a thing. It requires continuous effort and implementation of plans to target the required consumer base. A proper plan increases the chances for better reach and increases synergy between different plans. If SMM is not handled well enough, it can also damage your reputation. Hiring an individual with great experience in the field can bring a heavy return on the initial investments. An experienced player knows what works and what doesn't and thus would be able to derive an effective and efficient plan for your marketing needs. Having a manager means appointing someone to a post and making him responsible for it. A social media manager would check all the successful campaigns regularly while also optimizing the ones which are not to make sure that the investment undertaken is able to reach the goals in place. When you hire a professional agency, you also hire their entire team along with it. It's the collective and collaborative effort of the entire team that goes into keeping your brand's marketing on point and also making sure that the expected results are visible from day 1 itself. Thus, hiring a professional agency to act as your social media manager makes a lot of sense. To help you choose the right one, we are here to assist you. We are Creative IT Hub. We are based in Melbourne, Australia, and have over 7+ years of experience in the digital marketing sphere, while also specializing in a variety of services relating to social media marketing, we can offer you the very best that this field has to offer. Our esteemed clients also serve as our legacy and proof of our attention to quality and the level of service we provide.

    3 min
  9. Re-graph your business growth with Professional Graphic Design

    10/03/2021

    Re-graph your business growth with Professional Graphic Design

    At CIT HUB, we believe graphic designing is much more than just focusing on aesthetics, it forms a greater part of communicating with the target audience. It is one of the most powerful tools that have breathed new life into Digital Marketing. There has been a surge in interest in graphic designing as the two industries are almost becoming inseparable. It serves its purpose to effectively and efficiently convey our thoughts in an aesthetically pleasing way. It consists of a blend of photography, illustration, and motion graphics to create appealing designs which entice the attention of the viewers, possibly converting them into sales and thereby opening new avenues of business. It doesn’t matter if you have a small business or are running a large company, your logo, and the design of your website helps your business to stand out from the competition. It is the unique design that differentiates your business from those of others. Therefore, graphic design plays an important role in today’s world. Let’s have a look at some ways in which graphic design gives a new perspective to your business.

    4 min
  • 9 Episodes

About

Creative IT Hub is a Melbourne based graphic design studio. Our creative team is specialised in the brand identity, website design, and graphic design. Our designs stand out from the pack, which makes you favourable among your customers. The team firmly believes it is not just the pen, pencil or online tools to design a solution. It requires creativity and importantly a vision by the right use of colours, fonts and usability to get the message across. Our attention to detail and understanding of current design trends and practices allowed us to achieve outstanding results that exceed our clien

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