The Hard Proof Lasting Media
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We’re tired of it. Tired of the cryptic tasting notes. Tired of the elaborate marketing schemes. Tired of the pretentious plague that has sickened the whiskey industry for far too long now. We’ve had enough of the mind-boggling allocated bottle events where liquor store owners force grown men to act like 5th graders in exchange for a chance to buy a bottle of Weller at retail.
The Hard Proof is on a mission to revitalize the whiskey industry and take it back to a time when whiskey was purchased, enjoyed and shared as it should be. No more buying bottles 200% over MSRP just to have a backup bottle for the one you haven’t even opened yet.
We're not afraid to point fingers, shake up the establishment, and have a good laugh while doing it. Join us as we call out the culprits contributing to the pretentious disease destroying the spirits industry and provide a no-nonsense guide through the whiskey landscape. Pour yourself a glass, settle in, and let's cut through the bullshit - one pour at a time.
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The Hard Proof - Episode 6: The "Old" Shootout
There are so many "Old" whiskeys these days! Old Elk, Old Grand Dad, Old Line, Old Overholt, Old Barton, Old Medley, Old Taylor, the list goes on and on and on... So today, Benny brought a handful of his favorites to blind the guys on.
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The Hard Proof - Episode 5: Mail-Day Madness
This week we had some interesting bottles arrive at our doorstep, and we'll be breaking them down top-to-bottom.
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The Hard Proof - Episode 4: Bourbon and Bigfoot, with Luke Rodgers of Blurry Creatures
Joined by special guest Luke Rogers of the Blurry Creatures Podcast, this episode blends the best of both bourbon and Bigfoot.
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The Hard Proof - Episode 3: Bye Bye, Blantons
Wait, you mean to tell me JP is STILL upset about Blantons? In 2024? No... it can't be true... Wait, wait... What's he doing with that bottle??
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The Hard Proof - Episode 2: Shootouts & Shenanigans
Join the guys for one of the more literal takes on the term "shootout."
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The Hard Proof - Episode 1: Whiskey, Wings, & Taters
As if whiskey and taters weren't enough, the guys bring back some old segments to spice things up.