#Travelcast Naully Nicolas

According to Julián Guerrero Orozco, Vice-President of Tourism, PROCOLOMBIA : “Music is one of the greatest motivations for tourism. Whether live or recorded, experiencing the music of the world is celebrating its rich diversity and talent, promoting intercultural dialogue and encouraging exchange.”

Music is one of the biggest motivations for tourism. Whether live or recorded, experiencing the music of the world’s cultures is celebrating their rich diversity and talent, as well as promoting intercultural dialogue and exchange. Music has the power to connect the physical journey with the intellectual and emotional experience of travelers to make their trips meaningful, memorable and transformative. A music and tourism partnership also holds investment and innovation opportunities, and potential for decent employment.

In this #Travelcast, I had the opportunity to interview Dr Julia Jones, CEO of Found in Music. We spoke on the subject: Is music the new gastronomy?

UNWTO is co-author together with Colombia and Sound Diplomacy of a forthcoming white paper that explores and celebrates the links between music and tourism. Its purpose is to identify areas for discussion, raise questions and suggest possible ways for developing musical tourism products and using music to its full potential to promote destinations, brands and companies.

The tourism industry still hasn’t discovered that #Itunes, #Spotify, #Soundcloud, #TuneIn, #Blubrry and #Castrex can communicate content. But which content is suitable for audio influencing, and who can produce it?

With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio.

In my last #travelcast episode, I had the pleasure of interviewing Henry Barchet. In this episode, we spoke: #Audio in #destinationmarketing: how to reach people through their ears?

Website: http://audiotraveller.blogspot.com/

As their numbers continue to grow, Chinese outbound tourists areundergoing significant changes in travel preferences, behaviors, and spending patterns. However, numerous myths and outdated impressions of Chinese tourists persist in the tourism industry.

The Chinese digital market has the highest amount of internet users in the world, making it an attractive market for any brand to enter. We help brands who are seeking to grow within the Chinese market harvest its full potential through a holistic approach and thorough planning, as Chinese audiences are different not only demographically, but also the way they think compared to western customers.

In this last #travelcast episode, I had the pleasure of interviewing Rossella Pfundt, a consultant and expert for the Chinese market.

China is the world’s largest outbound travel market when measured by trips and expenditures. As of 2015, Chinese tourists took 4 billion domestic tourism journeys and 117 million outbound trips; outbound trips are expected to reach 160 million by 2020. In 2017, Chinese outbound tourists took approximately 131 million trips.3 More than 70 percent of Chinese tourists travel with family and friends, and they exhibit the highest international spending per trip among global travelers. In addition, Chinese outbound tourism market expenditures are expected to grow by a compound annual growth rate
(CAGR) of 5.4 percent, reaching more than $315 billion a year in 2020

The number of outbound trips from China more than doubled from 2010 to 2015, growing at a CAGR of 15 percent.

With over 1 BILLION monthly users and growing, Instagram is the place to be in 2019. Thousands of brands are searching for influencers of all sizes to help spread the word about new products and experiences.

Learn how you can monetize your passions while helping brands gain awareness.

In this episode, I interviewed Kamelia Britton, who is is a full-time travel influencer who has created content for major brands such as Expedia, The Fairmont, Intercontinental, Kandima Maldives, Google, Facebook, Coca-Cola, and many more.

We answered those questions:

*How to create a personal brand and define your niche
*How to make your bio work for you to attract more followers & potential partnerships
*How to focus on the right content
*How to grow a loyal and engaged audience
*How to set yourself up for success with brands and what NOT to do
*How to monetize your influence and what to charge

Links

Website: https://hackerette.com/
On Instagram: https://www.instagram.com/thehackerette/
Courses: https://travelhacksacademy.thinkific.com/courses/error-fares
Instagram consulting packages: https://hackerette.com/instagram-coaching/