Dan Kennedy's Magnetic Marketing Podcast Russell Brunson

Knowing your product perfectly does not mean you’re an expert salesperson. In fact only 15% of our success comes from our core competence, AKA what we know about our product or service. So what’s the other 85%? (Hint: Look at the title of the episode.)
Persuasion expert Kurt Mortensen discusses with Lee Milteer common mistakes we make in our efforts to persuade leads and customers, as well as how we can sharpen our persuasion skills in order to maximize our influence.
MagneticMarketing.com
NoBSLetter.com

Are you taking charge of where your time goes? Or are you allowing "time vampires" to drain you of what could be your most productive hours?
Drawing upon Dan Kennedy's methods, Lee Milteer asks listeners to ask themselves tough questions and make tough decisions about their time management that will ultimately lead to better business and a more fulfilling career.
MagneticMarketing.com
NoBSLetter.com

For an entrepreneur, the need to be well-liked can unfortunately lead us to allow ourselves to be taken advantage of by certain clients, customers, etc. They become continuous energy drains to our personal stamina and a burden on our businesses. When we give away our power in this way, we lose confidence in ourselves and in our ability to succeed.
Lee Milteer, expert speaker, author and good friend of Dan Kennedy teaches from stage how we can recognize our weaknesses and over time turn them into strengths. Lee's presentation also includes actionable items/activities you can start implementing today, so have a pen and paper ready to take notes!
MagneticMarketing.com
NoBSLetter.com

You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times.
In this episode, Bill Glazer walks through key exercises that can help you get into the mind of your customers and allow you to foster greater trust and communicate with them more effectively. Have a paper and pencil on hand, and be ready to hit the pause button along the way so that you can put into practice each exercise for yourself!
MagneticMarketing.com
NoBSLetter.com

Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sense for their business. Bill Glazer and professional newsletter creator Jim Palmer are here to disprove both notions.
Using real examples from their businesses, Bill and Jim discuss what makes a monthly newsletter an incredibly valuable tool for developing a loyal customer base and furthering your business's reach.
MagneticMarketing.com
NoBSLetter.com

Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more critical copy concepts as well as elaborate on some of the major pitfalls marketers fall into when crafting sales letters and other pieces of marketing.
Be sure to give the previous episode, 11 Essential Building Blocks For Crafting Copy That Sells, a listen before jumping into this episode!
MagneticMarketing.com
NoBSLetter.com