65 episodes

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

Marketing Made Simple Powered by StoryBrand

    • Business

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

    What You ACTUALLY Need to Know About SEO

    What You ACTUALLY Need to Know About SEO

    There is a lot of misinformation and confusion when it comes to Search Engine Optimization (SEO). You’ve probably heard that SEO can be a great tool to get your message out to more customers, but since you’re not an SEO expert, it can seem intimidating and complicated to get started!
     
    This week, J.J. and April talk to StoryBrand Certified Guide, Kurien Abraham, about easy and effective ways to get started with SEO. You’ll find out key things you can do to improve your SEO (no coding knowledge needed!) - and you'll also learn exactly what to look for if you hire an SEO expert. Listen in to uncover the truth about SEO so you can have total confidence in your approach!
     
    Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a clear and compelling message that actually works! Register now at StoryBrand.com.
     
    Contact StoryBrand Certified Guide Kurien Abraham directly at MarketingMadeSimple.com/CWResults.
     
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    IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops
     
    WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com
     
    START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 34 min
    Is It Time to Throw Out Your Brand Message?

    Is It Time to Throw Out Your Brand Message?

    Does your original brand messaging need a refresh? If so, it’s probably because your business is growing. Congratulations! Great businesses usually find new problems to solve for their customers and create new products as solutions. But this can create a problem for you: your original messaging no longer encompasses all that you have to offer.
     
    In today’s episode, J.J. and April talk with StoryBrand certified guide Daniel Bussius about how to rework your messaging to more accurately represent your expanded line of products. Don’t worry – you don’t have to lose the part of your brand messaging that feels like “you.” When you step back and take a 30,000-foot view, you’ll find commonalities that can help you both maintain your brand identity and reach your new customer base effectively.
     
    You can contact StoryBrand Certified Guide Daniel Bussius directly at MarketingMadeSimple.com/BuiltByLove
     
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    WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com
     
    START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 27 min
    How to Start a Successful Marketing Side Hustle

    How to Start a Successful Marketing Side Hustle

    Ever wonder if you could make money with a marketing side hustle? If so, this episode is for you. In today’s conversation we hear from Elizabeth, a therapist from Chicago who has used the StoryBrand framework to grow her practice. Now she's wondering if she could start a side hustle helping other therapists with their marketing.
     
    Listen in as Macy Robison, Head of the StoryBrand Guide program, joins J.J. and April to give practical tips on growing a great marketing business. Whether you are thinking of launching your own marketing agency or starting a side hustle to bring in extra cash, you don’t have to do it alone. StoryBrand has resources and a community ready to support you and your dream.
     
    Go to GrowYourMarketingBusiness.com and get immediate access to our free resource: How to Grow a Great Marketing Business: The 10-Step Checklist.
     
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    DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com
     
    START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com
     
    HAVE A MARKETING QUESTION OR WANT TO CELEBRATE A MARKETING WIN AFTER IMPLEMENTING THE STORYBRAND FRAMEWORK? CALL AND LET US KNOW: 615-649-0705
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 24 min
    How to Escape a Marketing Rut

    How to Escape a Marketing Rut

    Feeling uninspired when it comes to marketing? We have your back! So many business owners get stuck not knowing how to keep their marketing fresh and relevant. When you’re at a loss for content and advertising ideas, there are some specific things you can do to get the wheels turning again. 
     
    In today’s episode, StoryBrand Certified Guide Julia Block Pearson gives brilliant tips in response to a voicemail we received from a Hero Maker. Like many business owners, this Hero Maker is stuck in a marketing funk and looking for the best way out. If you're in the same situation, listen in as Julia shares practical tips you can immediately use to inspire and capture new marketing ideas that will truly excite and engage your customers. 
     
    You can contact StoryBrand Certified Guide Julia Block Pearson directly at MarketingMadeSimple.com/Julia-Block
     
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    WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com
     
    START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 20 min
    How to Use LinkedIn Ads to Grow Your Business

    How to Use LinkedIn Ads to Grow Your Business

    Are you leveraging the power of LinkedIn? When it comes to growing your business, it’s crucial to show up in the spaces and platforms your target audience uses. Chances are, one of those spaces is LinkedIn. Posting content and connecting with a few prospects is one thing, but it can feel daunting to figure out LinkedIn’s ad platform.
     
    That’s why J.J. and April are talking with StoryBrand Certified Guide Evan Knox, a LinkedIn expert. In today’s episode, you’ll get clear steps on how to use LinkedIn ads to engage more potential customers. Listen in to take advantage of pro tips that most people have to pay for.
     
    You can contact StoryBrand Certified Guide Evan Knox directly at MarketingMadeSimple.com/Evan-Knox.
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    IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops
     
    WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com
     
    START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 30 min
    Five Effective Ways to Highlight the Problem You Solve for Customers

    Five Effective Ways to Highlight the Problem You Solve for Customers

    You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark!
     
    In today's episode, J.J. and April answer a question from a Hero Maker like you who's struggling to get his potential customers to realize they even have a problem before showing them how his business can help fix it. They also talk with marketing expert and StoryBrand Certified Guide Brian Sooy who gives you five effective ways you can highlight the problem you solve for customers to overcome their objections and eliminate the road blocks standing between you and growing your business.
     
    You can contact StoryBrand Certified Guide Brian Sooy directly at MarketingMadeSimple.com/Brian-Sooy.
     
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    WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com
     
    START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 23 min

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