Sales POP! Podcasts Sales POP!

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Scott Grates, a forward-thinking entrepreneur from central New York. They delve into the vital role of relationship marketing in scaling small businesses. Scott elaborates on how relationship marketing prioritizes nurturing connections and seeking introductions over traditional referrals, underscoring the human touch in a digitally distracted era. He emphasizes the importance of consistency in building trust and delivering value to key relationships. Additionally, Scott discusses his upcoming book, "Referrals Done Right," which provides valuable insights on creating successful referral programs for small businesses.

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Adam Callinan, founder of the SaaS platform Pentane. They discuss the financial challenges early-stage companies often face, highlighting common mistakes like overspending on payroll and office space without a solid understanding of financials. Drawing from his experience with Pentane and Bottle Keeper, Adam emphasizes the importance of controlling fixed expenses and steering clear of the "growth at all costs" mentality. The conversation stresses the need for a clear understanding of key performance indicators and financial concepts to achieve and sustain profitability.

In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM delve into the crucial role of account-based marketing (ABM) in enhancing go-to-market strategies. They discuss how ABM can boost revenue and increase average contract value by improving the account experience through cohesive efforts across sales, marketing, and customer success teams. Eric underscores the importance of understanding target accounts, aligning messaging, and creating tailored content. They also tackle the challenges of engaging multiple stakeholders and the pitfalls of misaligned messaging, illustrated by a case study involving Bank of America. The episode concludes by highlighting the need for a unified go-to-market strategy and the valuable resources offered by Personal ABM

In this podcast episode, John Golden talks with Frank V. Cespedes about the growing impact of AI in sales. Cespedes explains how AI can boost productivity, especially in customer contact and lead generation. They discuss how AI allows salespeople to focus on higher-value tasks and building relationships. The conversation also underscores the importance of clean data and the pivotal role of management in successfully implementing AI. The episode highlights that AI, while powerful, needs strategic management and human interaction to maximize its benefits in the sales industry.

In this podcast episode, John Golden interviews Ahuva Gruen, an experienced fractional CFO and founder of AG Financial CPA. They delve into the key challenges businesses encounter in attaining profitability. Ahuva offers her insights on the importance of proper pricing, strategic employee alignment, and creating a culture of accountability. She highlights the necessity of meticulous cost and expense tracking, maintaining cash reserves, optimizing processes, and effective delegation. The conversation provides entrepreneurs with valuable strategies to maximize their company's potential and includes a free resource on avoiding common financial pitfalls

In this episode of the Expert Insight Interview, host John Golden talks with Robert and Kay Fukui, co-founders of IE 61 Inc and authors of "Tandem: The Married Entrepreneur's Guide for Greater Work-Life Balance." They discuss the unique challenges married entrepreneurs face in balancing their business and personal lives. Robert and Kylie share their personal experiences and strategies for achieving better work-life balance, such as setting boundaries with technology, prioritizing quality time, and leveraging each other's strengths. They also introduce their consulting program, "Power Couples by Design," which helps entrepreneurial couples thrive professionally and personally.