606 episodes

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.
That's exactly what you can expect from The Art of Online Business podcast.
For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).
Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.
In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.
If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

The Art of Online Business Rick Mulready

    • Business

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.
That's exactly what you can expect from The Art of Online Business podcast.
For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).
Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.
In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.
If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

    Have You Broken Your Business Lately? (You Should…)

    Have You Broken Your Business Lately? (You Should…)

    Have you broken your business lately? You really should. 


    If you’ve ever felt like you couldn’t even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have. 


    The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are taking a break. 


    So where do you start? Break your business. Yes, you read that right.


    In this episode of Art of Online Business, I am sharing the easy but powerful exercise you need to do to break your business so that you can better prepare for anything that could go wrong while you’re away. This will allow you to look at issues from every angle and come up with a plan of action if an issue comes up. 


    You can take a vacation as an entrepreneur without your business collapsing. By taking these simple steps, you’ll be able to set up a machine-like business that can run smoothly while you’re away. 


    In this episode, you’ll learn:
    Why you need to break your businessHow to brain dump everything that could go wrongThe steps to determining what team member would be in charge of each issueHow to set up a plan of action for each issue that could come upWhy this will give you peace of mind when you need to step away
    Links & Resources:
    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program
    Full show notes available at www.rickmulready.com/611


    The 12-month Accelerator program is designed to skyrocket your business through simplicity, by becoming The Optimized CEO. Email Rick at rick@rickmulready.com or visit rickmulready.com/accelerator to learn more and fill out an application!

    • 16 min
    How to Create More Time Freedom In Your Business with Ashley Gartland

    How to Create More Time Freedom In Your Business with Ashley Gartland

    As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks. 
    In today’s episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing less and achieve your version of success. 
    Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business and finding ways to do less, better—and not so her clients can be more productive but rather so they can live more rich, fulfilling lives.
    Less is more when it comes to achieving time freedom. By setting your priorities and determining what success looks like for you, you can work your way toward the time freedom that you want without your business suffering. 


    In this episode, you’ll learn:
    Why you need to determine your own version of successHow to look at your business from a life-first perspectiveHow to establish systems to free up timeMindset tips for overcoming perfectionismHiring tips to help free up your timeTips for finding your next team memberHow to decide what to keep in your business and what to delegate
    Links & Resources:
    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Ashley Gartland’s Links: 
    Follow Ashley on InstagramConnect with Ashley on LinkedInListen to the Better Than Big podcastGet the Do Less Live More audio courseVisit Ashley’s website

    Full show notes available at www.rickmulready.com/610


    The 12-month Accelerator program is designed to skyrocket your business through simplicity, by becoming The Optimized CEO. Email Rick at rick@rickmulready.com or visit rickmulready.com/accelerator to learn more and fill out an application!

    • 1 hr 2 min
    3 Tips for Increasing Evergreen Webinar Sales

    3 Tips for Increasing Evergreen Webinar Sales

    Evergreen is a big topic for many business owners. 


    Whether you currently have evergreen offers or are starting to create one, it’s kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work. 


    It takes a lot of time and work to set up your evergreen funnel. As great as it is, it’s not really a “set it and forget it” situation. You have to optimize it, keep an eye on it, and be willing to go in and look at the data to make changes accordingly. 


    In today’s episode of Art of Online Business, I’m sharing 3 ways that you can increase your evergreen sales. With the methods I am discussing, you can make the most of your evergreen offer. 


    You want to serve your customers in the best way that you can, and to do that, you have to put the work in. These tips will help you create an evergreen webinar funnel with integrity that meets your customers where they are and increases your sales. 



    In this episode, you’ll learn:
    The difference between live launches and evergreen conversionsHow to calculate your lead-to-sale conversion rateHow often to look at your conversion ratesWhy you should shorten your open cart periodThe importance of revising your messaging to keep it current

    Links & Resources:
    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/609
    The 12-month Accelerator program is designed to skyrocket your business through simplicity, by becoming The Optimized CEO. Email Rick at rick@rickmulready.com or visit rickmulready.com/accelerator to learn more and fill out an application!

    • 25 min
    How to Create Sustainable Visibility In Your Business with Mai-kee Tsang

    How to Create Sustainable Visibility In Your Business with Mai-kee Tsang

    Let’s turn the conversation about getting visibility for your business on its head. 


    We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently? 


    In today’s episode of Art of Online Business, I sat down with Mai-kee Tsang to talk about sustainable visibility. This means putting ourselves out there more in a way that feels right for us, so rather than trying to reach as many people as we can, we can do it in a sustainable way. This is so important because it is about safety first and strategy second. 


    Mai-kee Tsang is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.


    She helps underestimated & underrepresented humans in business to take an intersectional & trauma-sensitive approach to visibility. This is so that they can feel safer expanding their comfort zone, as they become more visible to grow their impact-fueled businesses.


    After listening to this episode, my hope is that you’ll be able to shift how you approach getting visibility. Whether it is podcasts, social media, or YouTube—you’ll be able to make sure that it is in alignment with you. 


    In this episode, you’ll learn:
    Why it’s harmful to find visibility if you don’t have systems to uphold who you are The Circles of Intimacy and why they matter when it comes to visibility Why oversharing can be harmful in some casesWhy playing it safe isn’t the same as playing smallHow to be consistent with the way you show upWhat trigger warnings are and why they matterHow to leverage sustainable visibility when being a guest on podcasts

    Links & Resources:
    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Mai-kee Tsang’s Links: 
    FREE Resource: Be Our Podcast GuestVisit Mai-kee’s websiteFollow Mai-kee on Instagram

    Full show notes available at www.rickmulready.com/608


    The 12-month Accelerator program is designed to skyrocket your business through simplicity, by becoming The Optimized CEO. Email Rick at rick@rickmulready.com or visit rickmulready.com/accelerator to learn more and fill out an application!

    • 53 min
    How to Increase Sales of Your Main Offer

    How to Increase Sales of Your Main Offer

    How simple is your business? 


    If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. 


    Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do. 


    The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it. 


    All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals. 



    In this episode, you’ll learn:


    Why simplicity pays offThe importance of diversifying your marketing systemsDifferent pathways to lead to your primary offerWhy you need to track the effectiveness of your pathwaysHow to optimize your offers as you go
    Links & Resources:


    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Full show notes available at www.rickmulready.com/607


    The 12-month Accelerator program is designed to skyrocket your business through simplicity, by becoming The Optimized CEO. Email Rick at rick@rickmulready.com or visit rickmulready.com/accelerator to learn more and fill out an application!

    • 17 min
    4 Pillars of Wealth Building for Online Entrepreneurs, with Salena Kulkarni

    4 Pillars of Wealth Building for Online Entrepreneurs, with Salena Kulkarni

    Do you prioritize building long-term wealth? 


    I will be the first to say that this isn’t something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week’s episode, Salena Kulkarni. 


    Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and create the freedom to exit their businesses in 2-5 years through low-risk alternative investments.


    With this episode, my goal is to educate you on what’s possible and the things you can do with your business if it is generating great revenue and profits. I want to show you how to leverage your existing business right now, whether you are already doing well or heading in that direction, in order to build more long-term wealth. 


    No one cares about your money as much as you do. By learning the 4 pillars of wealth and taking control of your financial wealth building, you can get yourself on track to retire in 2-5 years if you want to. 


    In this episode, you’ll learn:
    Why your net worth is a vanity metricWhat the 4 pillars of wealth areWhy wealth building is an art, not a scienceHow to get in the right mindsetWhat alternative investments areWhat downside protection is and why it’s important
    Links & Resources:
    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Salena Kulkarni Links:
    Learn about Salena’s mastermind and calculator at her websiteListen to The Alternative Investing PodcastThe Alternative Investing PlaybookFollow Salena on InstagramConnect with Salena on LinkedInCheck out Salena’s YouTube channelFollow Salena on FacebookConnect with Salena on Twitter
    Full show notes available at www.rickmulready.com/606
    The 12-month Accelerator program is designed to skyrocket your business through simplicity, by becoming The Optimized CEO. Email Rick at rick@rickmulready.com or visit rickmulready.com/accelerator to learn more and fill out an application!

    • 59 min

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