An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
Writing For The Web
Your online audience are a tough crowd. They are “!“ So how on earth do you write copy for the web to engage an audience like that who also have a short attention span? Writing Web Content There are so many different angles to web writing. Writing Web content can take many forms but all of it needs to engage your online readers and target audience. For Search engine optimization you need the perfect page titles and Meta descriptions, for blog posts you need the perfect intro paragraph that gets to the point and hooks the reader in. But that is just the start of your challenge. If your reader does engage and read, you also need to make a compelling enough case for them to act upon what they read. Most marketers struggle with writing for the web because it's different than other forms of writing. You have to consider your audience, what they want, and how to deliver that in a way that's effortless for them to consume. Web Writing - The Perfect Web Page In this episode Kim Arnold delivers something of a Writing for the Web masterclass to equip you with exactly what you need when creating content. Packed full of tips and super useful writing frameworks and tools anyone can use to communicate more effectively, this is an episode you really do not want to miss. For full episode notes and links visit
Influencer Marketing & The Hottest Social Platforms
It's hard to know where to start with running highly effective social media influencer marketing. Everyone talks about it, but few have successfully nailed it repeatedly and reaped the rewards Ciaran talks with agency founder Sedge Beswick from SEEN Connects, an innovative that specialises in helping top brands plan, launch and execute highly With a growing stack of successful social campaigns under their belt, SEEN Connects are well placed to talk the talk, and walk the walk when it comes to crafting brand influencer collaborations that scale. Hottest Social Platforms? We explore which are the current hot platforms and trends marketers can leverage in the social space. Is it all still about Instagram or is there a more exciting and innovative platform Sedge thinks we should all be playing with? ( Hint- There is!) Crafting The Perfect Influencer Marketing Campaign Brief Learn the best ways to work with social media agencies and influencers. Sedge shares some of the wisdom she and her team have developed over many years of working with brands of all sizes. We also explore the importance of market research to inform and create campaigns that achieve real results, helping you to win awards and even land your next big promotion... Maybe! ;-)
Learn Local SEO
Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us through how to set up and optimise your local SEO using citations, Online directory listings like Google business profile and Bing Places. We also share some great tools to help maximise your local SEO performance and manage multiple listings.
Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit
In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will ensure your focus on the company's most important metrics. Conversion Rate & Customer Satisfaction If you aren't keeping an eye on user performance metrics and conversions, as Avinash learned, you can damage your customer satisfaction. Walking in your Customers' Shoes Avinash shares with us the dangers of over optimising around a specific profit focussed goal! When did you last spend time walking in your customers' shoes and feeling their pain? Start asking more questions about consumer behaviour. This is the path to developing a type of empathy that directly drives profits. Ever felt your data and reports get ignored? Too often, analytics is seen as a necessary evil by marketing leaders - it's something that needs to be done, but it's not always clear how it ties in with overall goals. As a result, analysts can feel marginalised and undervalued. Analytics Data & Business Insights that Demand Action Learn how to ensure your Marketing analytics and reports can command respect and attention and have real influence. Avinash shares three concrete tips that marketing leaders and data analysts can take to communicate more effectively. We also explore the critical relationship between storytelling and compelling analytics insights. Useful Links
Suck Less! - Data & Analytics Masterclass Part 1
You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. Recording and gathering data on its own doesn’t get you results. You need to shape all that data into a meaningful story. Learn from Google’s , how to tame large amounts of marketing analytics data and use it to increase your success. Avinash spills the beans on how to start leveraging all your marketing data. Set yourself an effective benchmark for what success looks like. Learn some simple yet creative ways to ensure your marketing efforts suck less next week than last month or last quarter! Predictive Analytics – Predicting Future Outcomes We also explore how to use predictive metrics to get meaningful insights. How helpful would it be to discover patterns that foretell possible excellent or poor future performance before it happens? Advanced artificial intelligence in analytics tools allow us to leverage predictive metrics to see what the future holds before it happens. Of course, that kind of functionality comes at a cost, but anyone can start to leverage predictive insights if they know where to look. Learn how to look at your data in reverse and start making smarter decisions to direct more effective marketing spending, placement, and outcomes. Data And Analytics Before results come. Avinash takes us back to a foundational level and asks, “What are you trying to achieve?” Is that clear? Have you been specific? Stop hiding behind complex concepts like machine learning, structured data, data mining, data warehousing, advanced-data models, and statistical algorithms! None of this will help you if you miss a clear aim that your whole team is focused on. Key Insights Are your Marketing team and Analyst team Do you all have a meaningful target to shoot for? Are you fishing out Dolphins when you wanted Stingrays? Avinash shares his top tips on reading your analytics data sources and metrics. Start turning data insights into action that gets results. Pair up your marketing skills and audience understanding with a great analyst and work together to ensure your most insightful data insights don’t die at the last mile. Unstructured Data? Finally, we explore where leadership and data analysis can collide into a train crash of poor performance. Discover the best way marketing leaders can ensure this doesn't happen. As you will learn - it's all on you as a leader to ensure you ask the right questions! What are those questions? Listen in, discover what you should be asking, and start reaping the rewards.
Effective Display Advertising & The User Journey
Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are. Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget, but often, it’s much more challenging to understand how these campaigns are performing as part of an effective marketing mix. This is especially true if you don't understand the user journey and how people interact with your ads. It doesn’t have to be like this. In this episode, Daniel and Ciaran explore how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure display performance and measure results. This starts with understanding what you want your campaigns to achieve. Daniel shares his views on where Display often goes wrong and why he feels it's massively an undervalued channel. Learn how to measure and better attribute your results and make sure that your campaigns are working as hard as they should be. Useful resources