The Life Stylist Luke Storey

On this, another amazing Tuesday to be alive, we welcome Nicco Magnotto, the co-founder and CEO of Nic Nac Naturals, to the show. Nicco has a wealth of experience in product development, supplements, and specialty ingredients, which eventually led him to create his first startup, Nic Nac, serving a mission to offer a cleaner solution for nicotine delivery.
I myself am a huge fan of nicotine and appreciate having a natural option with Nic Nac, and am excited to uncover nicotine’s nootropic powers for learning, memory, and focus in this episode. If you’re into nicotine like me, I couldn’t recommend this natural alternative more. Visit lukestorey.com/nicnac and use the code LUKE to save 10%.
During our conversation, Nicco shares how his transition from engineering to health entrepreneurship, sparked by his personal struggle with migraines, inspired him to create a cleaner nicotine product. We get right into caffeine and nicotine’s cultural significance, and have a candid discussion on whether smoking organic tobacco is as harmful as we think.
We also talk about the ceremonial and energetic aspects of tobacco use and the science behind nicotine's impact on neurotransmitters. Plus, we discuss an exciting animal study suggesting nicotine might have anti-aging properties, and theories on its potential use for long COVID.
Nicco shares his insights on the surprising benefits of nicotine, the clean ingredients he’s chosen for Nic Nac, and the rigorous process of navigating regulations in the nicotine industry. We discuss the economy of big tobacco, the dangers of vaping and why opting for a safer alternative is so important.
Teasing upcoming innovations, Nicco unveils some exciting patents and products in the pipeline and admits he’s always looking to improve the product (made in their facilities in Spokane, Washington) based on consumer feedback. I love having guests who set a high standard for doing things right, and Nicco’s commitment to quality and transparency can’t be overstated.
DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.
THIS SHOW IS BROUGHT TO YOU BY:
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JUST THRIVE | Get 20% off of Just Thrive's K2 with code LUKE20 at justthrivehealth.com.
MORE ABOUT THIS EPISODE:
(00:00:08) Nicotine’s Bad Rep: Historical, Spiritual & Health-Boosting Uses
(00:15:41) A Safer Alternative to Smoking: Nicotine Dosage & Effects
(00:24:07) The...

I'm so incredibly stoked today to have Brotha Truth, the visionary founder of I Self Law Am Master National Assembly, with us today to share some truly liberating insights on our history, law, and how we can reclaim our personal power in a system that can feel like it's working against us.
Brotha Truth has spent years exploring alternative histories, the nuances of sovereignty, and the cultural threads that shape our worldviews. His journey from discovering the roots of his own identity to teaching others how to navigate the complex layers of modern law is nothing short of inspiring.
Today's conversation dives deep into the historical and legal frameworks that shape our daily lives. Brotha Truth sheds light on topics like the implications of Anglo-Saxon law, the importance of documents like the Magna Carta, and the unique jurisdiction of American Indian reservations. We also tackle big questions about the role of birth certificates and social security numbers in The System and how these pieces of archival data define us more than we might realize.
As we explore these themes, Brotha Truth offers actionable advice for asserting your rights and understanding the deeper significance of financial and legal literacy. Whether it’s navigating credit systems or the value of investing in assets like gold and silver, expect to uncover startling insights into how long-standing laws and histories influence today’s societal norms and personal rights.
But here’s the kicker – understanding these aspects isn't just about knowledge; it’s about empowering ourselves to act with confidence and self-respect. This episode is designed to transform the way we see our place in the world, moving from a foundation of fear and resentment to one of empowerment and proactive engagement.
By recognizing our rights and learning to navigate these systems effectively, we're not just participants; we're informed, empowered citizens making enlightened choices. So, let’s dive in and start breaking free from the constraints, embracing a life of autonomy and informed self-respect.
DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.
THIS SHOW IS BROUGHT TO YOU BY:
MTE | Head to getmte.com/luke for 20% off.
AND…
JASPR | Get yours at jaspr.co. Use code LUKE to save $200 until the end of May 2024.
AND…
SHEN BLOSSOM | Go to shenblossom.com and use code LUKE to get 10% off.
AND…
BON CHARGE | Use the code LIFESTYLIST for 15% off at boncharge.com/lifestylist.
MORE ABOUT THIS EPISODE:
(00:00:04) Unveiling Roots & Truths About Our History, Culture & Heritage
(00:26:48) Navigating Law & Legacy: Understanding Our Legal & Cultural Foundations
(00:55:08) Finding Empowerment: Unraveling Identity & Consent in the State System
(01:15:16)...

Today, we're diving into the world of skincare, skin health, biohacking, and the social tool that is beauty in our society – because let's face it, when we look good, we feel good, and that enhances the quality of our lives in profound ways. Joining us today is Amitay Eshel, a trailblazer in the biohacking and beauty arena.
As the co-founder and CEO of Young Goose, he has been at the forefront of revolutionizing wellness through education and cutting-edge innovations. Visit lukestorey.com/younggoose and use code LUKE10 for a special listener discount.
We discuss how our focus on appearance not only affects our emotional wellbeing but also influences how others treat us, drawing on insights from both the science of attraction and Luke's extensive experience in styling and fashion.
From the truth about Botox and fillers to the pioneering skincare technologies developed by Young Goose, this episode is packed with actionable advice and explores how we can protect and rejuvenate our skin at any age. Tune in for a comprehensive look at the intersection of biohacking and beauty.
DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.
THIS SHOW IS BROUGHT TO YOU BY:
NUCALM | Go to nucalm.com and use code LUKE for 15% off!
AND…
ORGANIFI | Go to organifi.com/lifestylist and use code lifestylist for 20% off any item in the store.
AND…
SILVER BIOTICS | Get 30% off when you go to silverbiotics.com and use code LUKE at checkout.
AND…
JUST THRIVE | Save 20% sitewide at https://justthrivehealth.com/ with code LUKE20.
MORE ABOUT THIS EPISODE:
(00:00:27) Exploring Appearance: Vanity, Ego & Social Dynamics
(00:21:39) What Causes Skin to Age? Top Environmental Stressors
(00:31:37) Media’s Influence on Self-Perception & Pursuit of Perfection
(00:42:01) How Smart Sun Exposure Can Boost Your Mood
(01:00:08) Does Red Light Therapy Really Improve Skin Health?
(01:26:56) Fact or Fiction? Botox, Fillers & Facial Treatments for Longevity
(01:48:10) Young Goose: Unlocking the Benefits of Pharmaceutical-Grade Skincare
(02:05:50) Effective Skin Hydration & What Impacts Longevity
Resources:
• Website: younggoose.com
• Instagram: @young_goose_skincare
• Instagram: @amitay_eshel
• TikTok: @young.goose
•

In this bonus rebroadcast of Marketing Speak Hosted by Stephan Spencer, we dive into my entrepreneurial history, creating first the School of Style, my trade school for fashion stylists, in 2008, and then the Life Stylist brand in 2016.
I lay out many hard-won trade secrets of podcasting from the past eight years in the business, like the reasons I almost exclusively do face-to-face vs. online interviews, why investing in production values pays off, and how I select my guests. I also emphasize why it's so critical to have shared values in your relationships—not just professionally, but in your personal life as well. On that note, I share the very beautiful and unique relationship story of me and Alyson, from how we met to becoming the loving married couple we are now.
Stephan and I talk about the importance of stepping off the hamster wheel of ambition periodically and taking time to celebrate your successes, and how getting clear about your core values, passions, and talents can translate into a lifestyle where you never "work" a day in your life!
In case you're interested, I've also been a guest three times on Stephan's other podcast, Get Yourself Optimized. In 2018, we did episodes 126 and 128 on biohacking, and we did episode 8 on fashion styling back in 2015.
If you're curious about the business of producing a successful podcast, or are just interested in entrepreneurship in general, this one's for you.

Today we honor a voice of reason amidst a period of collective insanity, Dr. Peter McCullough. Dr. McCullough, a renowned cardiologist and epidemiologist as well as the chief scientific officer for The Wellness Company (save 10% with code LUKE10), has been a vocal figure throughout the pandemic, challenging the mainstream narrative with his rigorous scientific approach and dedication to transparent medical advocacy.
His book, Courage to Face COVID-19, explores the trenches of pandemic management and offers a critique of the global response, providing a perfect backdrop for today’s discussion.
We explore his insights on the pitfalls of COVID-19 vaccine ideology, the dangers of the spike protein, and his thoughts on overcoming the aftermath of such interventions. Dr. McCullough shares his protocols for mitigating contagion and managing the inflammatory effects of the spike protein, which he describes in his publication on early outpatient treatment strategies for COVID-19.
Additionally, we clear up common misconceptions about the pandemic's death toll and delve into why some alternative, natural treatments like vitamin D and curcumin were sidelined during critical times. This discussion isn’t just about looking back; it’s about moving forward with practical advice for those experiencing vaccine regret and seeking recovery strategies.
Expect a thought-provoking conversation that connects the dots between individual health sovereignty and collective wellness. Tune in, keep an open mind, and let’s navigate these complex times together with the guidance of Dr. Peter McCullough.
DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.
THIS SHOW IS BROUGHT TO YOU BY:
JASPR | Get yours at jaspr.co. Use code LUKE to save $200 until the end of May 2024.
AND…
MAGNESIUM BREAKTHROUGH | You can use the code “luke10” for 10% off at bioptimizers.com/luke.
AND…
BLUSHIELD | Use the code LUKE to save 10% off your order at blushield-us.com
AND…
BON CHARGE | Use the code LIFESTYLIST for 15% off at boncharge.com/lifestylist.
MORE ABOUT THIS EPISODE:
(00:00:08) Scientific Integrity & Reevaluating Early Pandemic Responses
(00:08:10) Dr. McCullough’s Protocol for Contagion Control
(00:15:31) COVID vs. Flu Mortality Analysis
(00:26:38) The Spike Protein, Vaccine Dangers & Recovery Strategies
(00:48:05) Challenges in COVID-19 Care & Alternative Healing Advice
(01:04:21) Unpacking the Post-COVID Vaccine Health Fallout
Resources:
• The Wellness Company: The Wellness Company
• Website: a...

I'm thrilled to introduce you to our guest today, George Wiseman. George is a true jack-of-all-trades who grew up on a ranch in the remote backwoods of British Columbia, Canada. His upbringing instilled in him the values of hard work, earned knowledge, and craft skills, which eventually led him down the path of becoming a maverick inventor.
His journey with innovation began in 1986 when he started working with Brown’s Gas, a fascinating form of oxyhydrogen gas; this is where our paths cross.
Throughout the episode, we dive into George's expertise in practical applications of Brown’s Gas, from fuel-saving mechanisms to its incredible potential for healing. His pioneering work has garnered worldwide recognition, particularly in the realm of health applications. After hearing astonishing testimonials from his customers about the healing properties of Brown’s Gas, George finally decided to test it on himself in 2005, resulting in significant health improvements.
With George's guidance, we explore the transformative power of hydrogen, its impact on oxidative stress, inflammation, overall vitality, and longevity. We uncover the technical aspects of maintaining the AquaCure device, understand the synergistic benefits of combining Brown’s Gas with hydrogen water, and debunk myths surrounding alkaline water and other health gadgets.
So, buckle up, folks! Get ready for an illuminating conversation packed with insights, practical tips, and a deeper understanding of hydrogen's miraculous properties.
DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.
THIS SHOW IS BROUGHT TO YOU BY:
SHEN BLOSSOM | Go to shenblossom.com and use code LUKE to get 10% off.
AND…
MTE | Head to getmte.com/luke for 20% off.
AND…
JUST THRIVE | Get 15% off on everything Just Thrive carries when you go to justthrivehealth.com and use code LUKE15 at checkout.
AND…
NUCALM | Go to nucalm.com and use code LUKE for 15% off!
MORE ABOUT THIS EPISODE:
(00:01:59) Unpatented Innovations in Fuel Efficiency
(00:22:18) Turning Grief into Passion: Unlocking Health with AquaCure
(00:37:46) The Power of Hydrogen to Fuel & Heal Our Bodies
(00:49:51) Understanding Brown’s Gas
(01:03:37) Hydrogen Healing: Easing Oxidative Stress & Inflammation
(01:17:08) Maximizing AquaCure: Usage Tips & Creative Applications
(01:35:24) ORP Measurement & Debunking the Alkaline Water Myth
(01:49:25) Deuterium Depletion Updates
(01:55:59) AquaCure Maintenance & Synergistic Benefits
Resources:
• Visit lukestorey.com/aquacure (use code LUKE for 5% off)
• Website: a href="https://eagle-research.com/" rel="noopener noreferrer"...