12 min
15th podcast Honda advertising and the Swindon campaign John Griffiths' Podcast
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- Management
With the prospect of Honda closing its factory in Swindon I talk about the way advertising misses the bigger picture (eg factory closures) and tell the story of how we used Swindon to make a point about a new range of Civics, a campaign pulled at the last minute.
With the prospect of Honda closing its factory in Swindon I talk about the way advertising misses the bigger picture (eg factory closures) and tell the story of how we used Swindon to make a point about a new range of Civics, a campaign pulled at the last minute.
12 min