12 episodes
CallumBirch.com Podcast Callum Birch
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- Business
Callum Birch is a direct marketing consultant, copywriter, and author of The Ultimate Guide to Nutritional Supplement Advertising. Listen in for daily marketing nuggets.
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Top 10 copywriting/marketing resources
My favorite copywriting and marketing resources. Most a free... some dirt cheap... and combined, they're better than a marketing degree!
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Why you should send your direct mail in a trash can
For a complimentary copy of my new book, visit callumbirch.com
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This is the most under-exploited marketing opportunity of all
If you'd like a complimentary copy of my new book, The Ultimate Guide to Nutritional Supplement Advertising, visit https://callumbirch.com
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To honest marketers, from a con man who tricked millions
Health products are an easy target for tricksters and fraudsters, which is why the FTC are so hot on the heels of supplement companies.
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The patchwork charlatans
Warning: there's a surprisingly large flock of copywriter's who charge their clients tens of thousands for patching other peoples ads together. Here's how to spot them coming a mile off.
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A life lesson from the greatest ad man of all time
Claude Hopkins risked everything to take Liquozone from the brink of bankruptcy to world domination. Here's what he learnt from the experience.