Carl Gould #70secondCEO Carl Gould

Organizational Chart - Part 1
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You'll notice as you look at the organizational chart, there is you on top, the CEO, you're the CEO of me Incorporated. And on the left hand side, as you look on your page, that's all the activities of the business that bring in customers and cash. That's the D and the I side of the organizational chart, anything that brings it in and on the right side is the S and C part of the organizational chart and that's everything that keeps it in. So the dominant and income side brings it in and the systems and controls size–side. Make sure you keep it in the business and then along the bottom. There's one large box with a bunch of lines in it. Here's the assignment. For the next two weeks. Write down everything you do in brutal detail and be honest with yourself, write down every task that you do, and how long it takes.
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Is Business Rocket Science - Part 3
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we’ve laid out for you and you want to complete the stage 1 planning that we were refer to in the coming chapters. Become an align, resolve organization based on your dreams, your vision, your mission, your values and your purpose. The more aligned you are–the more aligned you are, the more lift you will get. So, business truly is rocket science very, very simple. You reduce the number of internal strife and internal in fighting and internal misalignment or lack of alignment and you have more thrust and greater lift to the launch of your business.
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Is Business Rocket Science - Part 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won’t allow for as much energy to go outward because if you have a lot of mass that means there’s a lot of internal energy and you want to minimize the internal energy so you can give the most energy outward towards your customers. The more thrust, the less mass equals more lift and lift equals results, one of the results you're committed to, one of the results you’re getting and fortunately or unfortunately depending on your perspective, there are places in our lives and in our business that we wish size didn’t matter. Here size matters, if you have a little bit of alignment you get a little bit of lift. If you have a lot of alignment or big alignment you get a lot of lift or big lift.
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Is Business Rocket Science - Part 1
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
 And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is rocket science and building a business, launching a business is–is rocket science. So, he laid it out for me and I’ll offer you this analogy as well. So his working definition of rocket science or how to launch a rocket or a business and you can refer to the formula we have on the page is that thrust over mass equals lift. Thrust divided by mass equals lift. So, what is thrust? Thrust is the energy you give to your marketplace, thrust is the amount of power and passion that you give to your clients and the amount of energy that you give outward to please your customer base.
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The Real World-Part 3
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So they joke with me and (unclear) like so did you take your vitamins today or you know whatever–so I put in on there because the smart phones I think I’ve been and the recurring  appointment and technology has been one of the best things ever to help us organize our lives, our smart watches are getting there too just unbelievable but I’m–what I do at the beginning of every years as I’ve–I plan all of my me stuff first and then I plan everything around that. So, I know in my vacation times are, I know in my rhythms are and I'm a–I’m like a two week guy, meaning I can go just about two weeks with almost no sleep but then—and I need to couple of nights to really just you know get a couple of full nights sleep. So, I planned around that, so every two weeks I block out. Time for cause I know I’m going to need it and if I don’t need it I'm fine I won’t use it but I will plan that out. I surround myself by the books and stuff that I wanna read and I hang out with people who are better–better than me whatever it is that I do.
 
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The Real World-Part 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
 
Get up in the morning and I have a couple of routines. I do some stretching, I got some challenges with my back, I had an inversion table at home that I use but I’m listening to my goals, what’s important to me all morning. There’s certain music that I play where the streets have no name that was right, man in the box, I got some—I have music that keeps me going and then when we—when I get in the car in the morning or I’m getting ready I—I try to get 2 hour jump on anyone who’s on my team and I try to anticipate any problem or challenge that’s going to bubble up to my desk and I try to headed it off to the past and I sent out what I think or the direction for my team and then from there—I am—there from there I start my day but I have. Typically, five, six o’clock in the morning. If I go to bed after midnight, which is pretty common, I’ll get up around 6, if I go to bed any time before midnight, I’ll up by 5 o’clock.



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