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491 episodes
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Ecommerce Conversations Practical Ecommerce
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- Business
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
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Natural Dog CEO Is an Acquisition Entrepreneur
Bill D'Alessandro is a 14-year ecommerce owner. Natural Dog Company, an omnichannel seller of canine health products, is his eighth brand. "My niche is acquisition entrepreneurship," he stated. 'll buy a small brand, grow it, improve it, and eventually sell it."Along the way, he's learned lessons such as focus, industry selection, and product pricing. He shares those experiences and more in this episode.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6scyF...
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Colombia Sales Team Fuels B2B Supplier
Shahzad Chagani runs operations for PE Energy, a Houston, Texas-based supplier of industrial equipment and supplies. The company collects leads online from worldwide B2B buyers and relies on its Colombia-based sales team to convert them into sales."Colombia is pretty Westernized," Chagani stated. "We find a lot of college-educated talent there."In this episode, Chagani addresses his company's backend setup for 100,000 SKUs, the benefits of an offshore sales staff, and more. For an edited and ...
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Retailer 2BigFeet Shifts to DTC
For years Brandon Eley's online shoe company, 2BigFeet, prospered by reselling prominent brands. But the profit margins slowly narrowed as did the sources for large footwear sizes, Eley's niche.The solution is Michael Ellis Footwear, Eley's direct-to-consumer brand, launched in 2021. "We finally decided to take matters into our own hands," he said.In this second appearance on the podcast, Eley shares the evolution of 2BigFeet, the launch of Michael Ellis, custom manufacturing, and more. For a...
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Flair.ai Remakes Product Photography
Mickey Friedman co-launched Flair.ai in 2022, a year after graduating from the University of Chicago. The company, which has raised $5 million in seed funding, deploys artificial intelligence to perfect product photos, providing entire virtual scenes and setups.The process, Friedman says, dramatically lowers the cost of photo shoots while improving quality.In this episode, she addresses the rise of visual AI, the necessity of human intervention, and more. For an edited and condensed transcrip...
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The Best Email Marketing Tells a Story
Matt Ragland is a 10-year email marketer, first at ConvertKit and now at Good People Digital, the Nashville-based agency he launched in early 2023. His approach to superior email performance is storytelling.He says, "Brands that excel at email marketing frequently tell a story to their ideal audience."In this episode, he addresses storytelling tactics, email design, automation strategies, and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rUbFor al...
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ARTO Owner on Generational Businesses
In 1962 Arto Alajian arrived in the U.S., having fled Egypt and his shoe-manufacturing business. He became a milkman in Los Angeles, and then a ceramic tile installer, and then a tile maker. That was 1966.Fast forward to 2024, and ARTO, the company, is a global supplier of handcrafted ceramic, porcelain, and concrete products. Armen Alagian, the founder's son, now co-owns the business.In this episode, he addresses the challenges and rewards of generational, family-owned companies. For an...