233 episodes
Ecommerce Playbook: Numbers, Struggles & Growth The Ecommerce Playbook
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- Business
2020 transformed the world of ecommerce forever.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
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Growing Profitability ft. Marshall Morris of HomeLife Brands
Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morris, the co-founder and president of HomeLife Brands. Marshall shares insights on how there's a hidden asset within your eCommerce business that could generate millions at an 80% margin.
In this episode, we explore the innovative approach of HomeLife Brands, a hybrid eCommerce company with a diverse income stream, including flagship brands like iHeartDogs.com and The Hero Company. Marshall discusses the value of monetizing digital data, the power of post-checkout offers, and the importance of diversifying revenue streams.
Learn how to leverage your customer base beyond traditional eCommerce methods and discover the secrets behind their success in creating profitable and sustainable businesses. Don't miss out on this valuable conversation packed with actionable insights for e-commerce entrepreneurs.
Show Notes:
Go to getredo.com today and Redo will waive all setup fees making the software completely free.
Book a call with my team to see if the Prophit System can transform your brand’s trajectory. https://meetings.hubspot.com/ctc/summer-24-campaign-offer
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
Three Reasons Google is Losing to Meta
On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Share of Wallet to Meta.
Luke breaks down why this is happening, how Google is dropping the ball when it comes to product updates, and why Meta is better for incrementality.
Show Notes:
Book a call with my team to see if the Prophit System can transform your brand’s trajectory.
Visit Parker today to learn how to scale with a focus on profitability. https://bit.ly/4bSvSif
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
State of the Industry: May's eCommerce Trends & Insights
Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into the data and trends from May, brought to you by the experts at the DTC Index. Join us as we analyze key ecommerce moments and explore consumer sentiment and macro performance.
Topics Covered:
-Overview of May's key ecommerce moments, including Mother's Day and the start of Father's Day shopping.
-Analysis of consumer sentiment and macroeconomic trends.
-Year-over-year performance data showing substantial growth for ecommerce brands.
-Breakdown of creative output and volume for top-performing brands on Meta.
-Insights into AOV by different channel sources.
-Performance comparison of ASC versus BAU for ecommerce brands.
Key Insights:
-May reported strong year-over-year growth for both seven-figure and eight/nine-figure brands.
-Consumer sentiment remains stable and slightly optimistic.
-Significant increases in ad spend on Meta with steady ROAS.
-Interesting trends in consumer behavior, such as higher AOV for gifts despite a lower gifting rate.
In-depth Analysis in This Month's Report:
-Creative output of top performers.
-Channel source impact on AOV.
-ASC performance versus traditional BAU campaigns. -
Meta Performance Summit Recap: Real Progress on Profitability
Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at the 2024 Meta Performance Summit.
On this episode of the show, Taylor and Richard recap the event, highlighting three key product innovations that prove that Meta is listening to the ecommerce industry, and what those innovations mean for profit-first media buying.
Show Notes:
Visit Parker today to learn how to scale with a focus on profitability. https://bit.ly/4bSvSif
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
Stop Testing Creative
On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take: That iterative creating testing is a waste of time and money. Then they break down what really matters — building a marketing calendar that tells a unique story.
Show Notes:
Visit Parker today to learn how to scale with a focus on profitability. https://bit.ly/4bSvSif
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
We’re Expanding the Prophit System…
On this episode of the podcast, Taylor and Richard talk about our recent expansion of the Prophit system into organic and owned channels, how it gets us closer to our goal of building a complete system for Ecommerce growth, and Taylor’s reflections on turning 40.
Show Notes:
Get 50% off your first month of Motion when you mention Common Thread Collective to the Motion team. https://bit.ly/3VkuQ9n
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm