Right now most Entrepreneurs are faced with coronavirus and their business suffers.
On this podcast, we want to help you and your small business owners to overcome this crisis so you can serve your community, your employ, and your family.
Most probably now is not the End of the World but this Covid-19 definitely affected most of the small businesses.
So we need to win this battle and prepare for even worse what can come.
Marketing Strategies for Solar Business: Another 2 Solar Business Mistakes - Episode 31
In this episode: another 2 solar business mistakes and some marketing strategies for solar business
1. Buying leads
Buying leads is good. But beeing dependent on it - not. Because thus you lose the opportunity to create own lead generation machinery. The lead suppervisor can change the price and you may not be able to buy more leads, thus your business get hurt.
As you have a lead generator you become more protected from the price fluctuations. You control your budgets and you will have a better understanding of your clients.
In our opinion it is better to combine buying leads and doing marketing, slowly transitioning your focus on lead generation machinery.
Here you can download Landing Page Efficiency Cheecklist for free:
Understanding Facebook Ads algorithm:
How to create a landing page with no coding skills:
2. Solar calculator embeded in website
It's a great feature for a website visitor and it would be a great marketing tool. To have such feature on your website you will need an IT specialist. He can charge you $155 - $455 according to Fiverr
But if your solar panel business is only in the begging stage, you don't need to invest that much of money in such secondary stuff. Start with simple landing page with basic information, client reviews, about your company in numbers at least.
3. How to earn trust with clients in online?
Video. If your business isn’t already using video marketing, you should get on board this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.
Smartphone Video Creation (course)
Right and Wrong Reasons to Start a Business as a Mom: Business Motivation for Moms - Episode 30
In this video: We will identify some right and wrong reasons to start a business as a mom and will give some business motivation for moms.
For most moms with young children, some of the main reasons are:
1. Finding an additional source of income during maternity leave
2. A desire to diversify the everyday routine or to participate in some kind of activities besides household chores
These are all good wishes 😊
Monotonous activities associated with motherhood, the frequent lack of personal time, as well as a lack of communication with people from outside leads a lot of mothers to a strong desire to find some source of inspiration and energy for themselves. Someone starts to do sports hard, others look for a hobby and some moms think about starting a business. Isn't that wonderful?
Okay, I am not a woman, but at least I have a wife and young children, who need a lot of attention for that period of time. Talking with my wife, watching her, and helping her sometimes, I can see how hard is motherhood sometimes.
Despite everything, my wife strives to find new opportunities for herself through involvement in various activities and attempts to create a business, in which I sometimes guide her.
I love that time with my wife and kids. And I would love to share with you some business tips as an entrepreneur and as a dad as well.
Hope, you'll find this video useful and motivational for you, and you will find the right reasons to start a business as a mother, having the pleasure in your mom-season of life.
Enjoy watching 😉
How Much Does a Landing Page Cost? - Website Builders, Freelancers, Marketing Agency - Episode 29
In this video: How much does a landing page cost? Does it have to cost thousands of dollars? How to create a landing page with the best quality/price ratio?
To build a landing page you have 3 options to choose from:
1. Choose the business website builder and create a landing page by yourself
2. Appealing to freelancers
3. Pick up a marketing agency
The first option is good if you have enough time to learn how a landing page builder works and all the features of it. The second thing is that you need to know exactly what blocks, content your page should have from the marketing point of view. It requires another amount of time from you. Yes, this option for the money can be a little bit cheaper for you. But remember time is money too.
The second option requires you less time investment. There are different freelancers. Some of them offer cheap and basic landing pages. Others may charge you $1000 for a very impressive looking page, but completely inefficient from the marketing point of view. Once you have your landing page ready, the next step will be finding a good landing page copywriter and maybe an SEO specialist as well.
The third option with a marketing agency is more optimal. Because here you have a landing page, marketing, and SEO. Also some technical support. Which means less time and money invested, and an effective landing page as a result.
Now you decide how much a landing page will cost for you. 😉
What do you Pay for Working with a Marketing Agency? - Episode 28
It's fair that you as an entrepreneur want to know what do you pay for working with a marketing agency. We know that not everyone gets fortune to find the right agency the first time around. But when choosing, it is most important to pay special attention to honesty and transparency regarding decisions made, results, costs and expenses.
So, the main goal of this video is to explain what should you expect from a marketing agency to do, what are you paying for and what's the role of it in the selling process.
5 Tips For Solar Business To Improve in Landing Page - Episode 26
In this video you get 5 Marketing Tips For Solar Business to improve in Landing Page. These are the simple things to improve in landing page, but so many don't apply them to their business. Make sure you don't miss them on your solar landing page.
Here are the things you should pay attention to:
1. first screen of the landing page
2. contact form
3. live chat
4. pictures of recent works
Different Prices for the Same Website - What Price is it Fair to Pay for a Website? - Episode 25
Why do agencies ask so Different Prices for the same website at first glimpse? The price for building a website may start at $50-$100 and it can reach $1000, but the website could be the same.
So why prices for a website are so different? It depends on how many services do you get along with developing a website: consulting, maintenance, design, copywriting services, tag insertion, and so on.
The other reason you will find out from the video.
Let's see What Price is it Fair to Pay for a Website?