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It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear.  Paul Hedrick, the founder of Tecovas joins Dom and Becca to discuss the marketing strategy they came up with to change the perception of shopping for cowboy boots online and how the company has expanded to brick and mortar stores.

This week on Found, we have an interview from TechCrunch's Strictly VC event in DC. Becca sat down with Steve Case, the founder of AOL to discuss policy, innovation, and AI. Case, now the founder of Revolution Ventures, told the live audience that open access not only helped his company back in the 90s but is also why the internet was able to progress in the way that it did. Regulators should aim for the same goal with AI policy despite the potential risks. He argues that opening up access to horizontal AI players like OpenAI and Google would also help expand AI away from being concentrated on the coasts.

Many pots and pans on the market are coated in teflon, a poisonous chemical that can be harmful when it gets too hot. Luckily, there is an answer on the market — Caraway, a home goods brand that touts itself as being non-toxic but still high quality. Jordan Nathan founded the company after his own experience with Teflon poisoning that left him searching for a better — and healthier option. On this week’s episode of Found, Dom and Becca are joined by Nathan to discuss how he built a brand around aesthetically pleasing non-toxic home goods as we continue to dive into DTC companies.

There is estimated to be 40 million acres of lawn or turf grass in the U.S., making the grass in people's backyards one of the largest crops in the U.S. and yet lawn care products are full of harmful chemicals. So Coulter Lewis decided to start a sustainable lawn care company that will help people learn how to care for their grass in a way that’s good for the planet. Sunday is a DTC that allows consumers to sign up and send in a sample of the dirt from their lawn that is used to pick out what products someone needs and tell them how much and when they need them.

When someone starts two incredibly successful enterprise companies, they must really understand the issues enterprises face and how to solve them. This week on Found, Becca and Dom talk with Arvind Jain, the CEO and co-founder of Glean, an AI-powered work assistant that connects and understands enterprise knowledge. The idea for Glean was born out of Jain’s experience at his previous startup Rubrik.In this conversation they cover:

Food is medicine. This week’s guest on Found is Ashely Tyrner, the CEO and founder of  FarmboxRx which helps their customers manage their chronic diseases through bespoke grocery boxes  In this episode, Becca, Dom, and Ashley get into the logistics  of delivering fresh produce to their member and how they have become profitable while accepting SNAP/EBT and partnering with health plans.