Funnels Don't Build Businesses: Here's What Does Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

 Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
(00:00) - Intro
(02:19) - Facebook funnel's story
(07:42) - The difference between a funnel business approach and a real business
(09:20) - The importance of the backend in a business
(15:23) - The weaknesses of the influencer model
(20:14) - The 5 Lightbulbs Framework
(26:56) - How to implement the framework
(31:55) - What is a good argument to sell your product?
(38:14) - How to spot the right claim?
(42:59) - The claim-proof model
(53:01) - Summary
(55:00) - Billy's top 3 resources

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Finally...
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