14 episodes
Getting to Market Cody Bernard
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- Business
Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.
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Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn
In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more.
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Episode #13: Julia Szatar, Senior Product Marketing Manager at Loom
In this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging.
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Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit
In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee.
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Episode #11: Matthew Kobach, Director of Marketing at Fast
In this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public.
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Episode #10: Marcus Andrews, PMM Group Lead at HubSpot
In this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy.
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Episode #9: Priyanka Srinivasan, Head of GTM at Gainsight
In this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more.