157 episodes

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

Test. Optimize. Scale‪.‬ Digital Niche Agency

    • Business

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

    Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick

    Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick

    My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding history. Her efforts resulted in 45,000 vehicle reservations and $1.6 billion in potential revenue. In 2023, Hardwick launched The Crowd, an advisory firm helping ethical tech companies succeed in equity crowdfunding. Her expertise spans advertising, media buying, digital marketing, and user experience. Hardwick's mission is to empower purpose-driven companies to build loyal followings and integrate crowdfunding into their business models.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/sarahhardwick/
    Website: https://sarahhardwick.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 48 min
    Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali

    Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali

    My guest is Mohit Bhansali! Mohit has over 25 years of experience in securities compliance, corporate finance, and technology. After working at Tradescape Corp., he pursued a career in securities compliance, serving as a securities regulation specialist at Haynes and Boone LLP in New York. There, he consulted on numerous IPOs and APOs, developing a system for tracking complex capitalization stacks.
    In 2011, Bhansali co-founded Equity Stock Transfer, LLC, growing the company to nearly 500 clients while maintaining high compliance standards. During the 2020 pandemic, he conceived EquiDeFi, a workflow tool for managing SEC-exempt offerings, marrying software solutions with securities transaction processes for increased efficiency and compliance.

    Bhansali attended NYU, served as a NASDAQ registered representative holding Series 7, 63, and 55 licenses, and holds a Java programming certification and a Blockchain Law, Regulation and Policy certificate from the University of Nicosia.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/bhansali-mohit/
    Website: https://equidefi.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 42 min
    Episode #159 "Perceptions drive decisions for your audience" W/Sabine Moeller

    Episode #159 "Perceptions drive decisions for your audience" W/Sabine Moeller

    My guest is Sabine Moeller! Sabine is a data-driven B2B marketing and customer experience executive with over 10 years of experience in the fintech, chemical, and consulting sectors. As the co-founder and practice leader of Modern Growth Exchange, she advises C-suite executives on introducing client-centricity and driving incremental growth for their businesses. She also serves as CMO for Pro Capital LLC, advising on marketing strategy to elevate the startup to the next level.
    Her core competency lies in identifying new growth levers through modern marketing strategies, including voice of the customer programs, data analytics and machine learning, agile marketing culture, and client lifecycle management and segmentation. She has successfully implemented these strategies for leading companies such as FIS, Mercer, and one of the largest chemical companies in the US, resulting in improved retention, cross-selling, and market penetration. Sabine is passionate about challenging and transforming the status quo and leveraging data and insights to create value for her clients and partners.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/smoeller2001/
    Website: https://moderngrowthexchange.com/ 
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 55 min
    Test. Optimize. Scale. #158 "Create a roadmap for total financial awareness." W/ Peter Lusk, Jr

    Test. Optimize. Scale. #158 "Create a roadmap for total financial awareness." W/ Peter Lusk, Jr

    My guest is Peter Lusk, Jr., who possesses over 35 years of experience in Clean Tech, Alternative Energy, and ESG investing, both in private and capital markets. For the past seven years, he has served as a mentor with the Clean Tech Open, NYSERDA, and Columbia Technology Ventures, successfully raising capital for several early-stage companies in the battery, waste-to-energy, and alternative fuels industries. Peter has worked for several hedge funds and asset managers and founded the first ESG Quantitative RIA, Eco-Vest Advisors, in 2004. Currently, he is the Founder and CIO of Acanto LLC, a New York-based RIA. Peter holds an MBA from Columbia University, a Master’s of Architecture from Tulane University, and Series 7, 63, 65, and 3 licenses. He was published in CRIT Magazine (the AIA Students annual) in 1990 with an article titled “Ecology as the Common Denominator of Design.”
    Social and Website:
    LinkedIn: https://www.linkedin.com/in/peterlusk/
    Website: https://www.acantollc.com/ 
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 1 hr 7 min
    Test. Optimize. Scale. #157 "Get your opportunity in front of as many people as possible." W/Etan Butler

    Test. Optimize. Scale. #157 "Get your opportunity in front of as many people as possible." W/Etan Butler

    My guest is Etan Butler! Etan is the charismatic and innovative Chair of Dalmore Group, a FINRA-registered national Broker Dealer Investment Bank founded in 2005. Under his leadership, Dalmore has grown significantly, transitioning from traditional investment banking services to specializing in helping companies raise capital through the SEC’s Regulation D, Regulation A+, and Regulation CF. Etan has been instrumental in making Dalmore the leading Broker Dealer for Regulation A+ offerings, having served on over 270 such offerings, including some of the most successful in history. A recognized pioneer in the Regulation A+ and Crowdfunding industry, Etan is a frequent speaker on funding innovation and customization and was named industry leader of the year at the 2022 Equity Crowdfunding Awards. Dalmore Group also offers business planning, development, and capital introduction services across various industries, participating in significant investment and structured transactions. Etan is also President of EMB Capital, LLC, investing in early-stage fintech ventures. He graduated from Yeshiva University’s Sy Syms School of Business and is registered with FINRA as a General Securities Principal. Etan lives in New York with his wife and three children.
    Join Etan and me at the upcoming Reg A Conference, the premier event for industry leaders and innovators in the Regulation A+ space. The conference will be held on June 20, 2024, in New York City. It provides a unique opportunity to network with top professionals, gain insights from expert panels, and stay ahead of the curve in crowdfunding and capital raising. 
    Use code DNA300 to get $300 off your ticket! Don't miss this chance to connect with pioneers like Etan Butler and elevate your knowledge and strategies in the industry.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/manujgrover/
    Reg A Conference: https://regaconference.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 44 min
    Test. Optimize. Scale. #156 "Reach Out & Engage with Investors." W/ Manuj Grover

    Test. Optimize. Scale. #156 "Reach Out & Engage with Investors." W/ Manuj Grover

    My guest is Manuj Grover! Manuj is a seasoned expert with over 20 years of experience in market penetration and strategic partnership development, has a proven track record of driving growth and inspiring teams to achieve exceptional results. As the VP of Business Development & Partnerships at Public Yield Capital, Manuj brings his extensive knowledge and operational expertise to optimize sales processes and ensure the success of client campaigns.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/manujgrover/
    Website: https://www.publicyield.capital/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 59 min

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