The Garage: Tools For Retail Media Innovation Adweek Podcast Network

In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.
During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s (retail media networks) can anticipate coming from brands and how can they support them.
00:00:01 - Introductions
00:09:43 - How Fetch is Changing the Game
00:21:27 - Recent Major Consumer Trends
00:35:08 - Why Standardization and Innovation are Critical to Continued Retail Media Growth
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective‌
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem. 
During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential for co-branding and merchant planning tools to enhance the consumer experience and offer more than just products at a discounted price, and they envision a future where CTV and retail media work seamlessly together, providing optimized advertising experiences and maximizing ROI for retailers. 
00:00:01 - Introductions
00:08:27 - Explains What Freewheel Brings to the Table
00:11:42 - The Challenge of Measuring ROI for CTV
00:28:50 - How to Simplify the CTV Supply Chain
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand’s commercial and operations teams across enterprise and growth accounts in the region. 
During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s can anticipate coming from brands and how can they support. 
00:00:01 - Introductions
00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach
00:11:43 - The Role of Sponsored Search in the Funnel
00:30:43 - Supporting Brand Safety and Client Needs
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, our hosts take a trip down to Miami for POSSIBLE, a marketing event focused on the collision of people, culture, business & ideas. During the expo, they sat down with Oz Etzioni, CEO & Co-founder at Clinch and Michelle Weiskittel, head of media, creative and operations at Albertsons Media Collective to discuss adtech organizations are adapting to changing technologies and consumer needs.  
They also discuss how advertisers and RMNs can create even more personalized ad experiences and how do we futureproof the industry ensuring longevity for RMNs and advertisers. 
Timestamps: 
00:04:13 – Overview of Clinch 00:08:19 – The Role of AI in Retail Media 00:13:04 - Elevate Your Retail Media Strategy With AI 00:29:45 - Sustaining Retail Media Growth and Future-Proofing the Industry Learn how to elevate your retail media strategy with AI: https://www.adweek.com/partner-articles/elevate-your-retail-media-strategy-with-ai/ 
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

On the season one finale, our hosts sit down with Google’s Head of Retail Media Shawn McGahee and Senior Account Executive Andra Naylor to discuss the current state of retail media networks, the evolving role of AI, and what the future of the industry will look like.  
During the conversation, McGahee and Naylor delved into the key challenges faced by retail media networks today, highlighting the need for scalability and adaptability in the face of changing market dynamics. They also emphasized the importance of item data and audience targeting in driving effective retail media campaigns. 
Learn how AI can streamline and strengthen retail media: https://www.adweek.com/partner-articles/ai-has-the-potential-to-streamline-and-strengthen-retail-media/
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Head of Media and Creative Operations Michelle Weiskittel and special guest Daniela Rittmeier, Head of Data & AI Head of Data & AI Center of Excellence at Capgemini.
During the conversation, Rittmeier highlights the importance of integrating AI across the entire value chain, emphasizing strategy, platform, and use cases. Weiskittel discusses how AI is integrated into media planning processes at Albertsons Media Collective.
Learn how to get started measuring incrementality: https://www.adweek.com/partner-articles/if-youre-not-measuring-incrementality-heres-how-to-get-started/
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective 
 
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.