The Texture Lounge Tumi Brooks

In this episode, Keta Burke-Williams, the founder of OURSIDE, discusses her journey as a brand owner and the her journey within the fragrance industry. She shares insights into the importance of communication, brand design, and sustainability in building a successful brand. Keita also emphasizes the power of scent and its ability to create a sense of belonging. She discusses her vision for OURSIDE as a scented self-care brand and the importance of maintaining a strong brand identity as the brand grows.
Key Takeaways
The value of over-communication with customers and transparency regarding product availability and setbacks.Showcase the behind-the-scenes process to customers, creating transparency and building trust.Work with a creative agency to bring the brand's vision to life through an ownable visual identity, logo, and color palette.The importance of creating a unique and eye-catching product that stands out on shelves and against the competitor.Partnering with Credo Beauty as the first retail partner for OURSIDE, focusing on self-expression and personal connection.Her commitment to sustainability by using recycled glass, FSC-certified paper, and sourcing locally to reduce the carbon footprint.Discusses the use of a combination of natural ingredients and safe synthetics to create vegan-friendly and cruelty-free products.Prioritizing self-care and find moments of peace to maintain balance and personal well-being.
Recommended for: Fragrance enthusiasts and individuals interested in building a sustainable and inclusive brand, particularly those seeking insights into brand design, transparency, and the power of scent in creating a sense of belonging.
Follow OURSIDE
Instagram: @OurSide.nycWebsite: www.OurSide.nycFollow The Texture Lounge
Instagram: @The Texture LoungeWebsite: www.TheTextureLounge.com

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Eavesdrop into this inspiring conversation with Desiree Verdejo, the founder of Hyper! skincare. Desiree shares her journey from transitioning from corporate law to the beauty industry and the learning curves she faced as an entrepreneur. She emphasizes the importance of building a diverse network and maintaining relationships to propel your career forward.
Desiree also opens up about the unique challenges of being a mompreneur and how she manages to balance motherhood with running a successful business. She highlights the significance of having a strong support system and the importance of not feeling ashamed to ask for help.
We dive into skincare and beauty as Desiree walks us through her morning and evening routines. She shares her favorite products and the impact of maintaining a consistent skincare regimen. We also get a glimpse into her upcoming beauty appointments and her excitement about replenishing her beauty products.
Desiree's transparency about the mental and emotional challenges faced in entrepreneurship is truly refreshing. She discusses the importance of prioritizing mental and emotional health and the value of having a supportive circle of friends. In this episode, Desiree encourages women to be confident in setting goals that work for them and not comparing themselves to others.
Tune in to this episode if you're interested in hearing about the journey of a successful beauty founder, the challenges of being a mompreneur, skincare routines, and maintaining mental and emotional well-being while pursuing your dreams.
Ideal for:
Aspiring entrepreneurs who are considering taking that leap from corporateAspiring founders who want to launch a beauty brand from scratch Working moms looking for inspiration and guidance on balancing career and familySkincare enthusiasts seeking tips and insights from a successful founderAnyone interested in the behind-the-scenes of launching a beauty brand and the realities of entrepreneurship and motherhood.
Links
Hyper Skin website
Hyper Skin IG
The Texture Lounge IG

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Welcome to a compelling episode of "The Texture Lounge Podcast." Today, our host, Tumi Brooks, engages in a captivating conversation with Aisha Dozie, the CEO and Founder of Bossy Cosmetics. Aisha shares her extraordinary story of reinvention, from leaving the corporate world (Goldman Sachs) to diving headfirst into the cosmetics industry. Discover how Aisha's drive for inclusivity, purpose-driven mindset, and determination to break barriers have fueled the success of Bossy Cosmetics.
Key Takeaways
Aisha Dozie's journey of entrepreneurial reinvention and finding purpose beyond corporate life.The transformative power of cosmetics and Aisha's commitment to inclusivity and diversity.Strategies for building a strong and recognizable brand, including crafting a compelling brand story.Aisha's resilience and ability to turn setbacks into opportunities as an entrepreneur.Innovative approaches in the beauty industry, from product development to marketing strategies.Aisha's experience and lessons learned from overcoming burnout.A special Oprah calloutThe intersection of beauty and social impact: Aisha's purpose-driven business model.
Resources
Aisha Dozie's IG
Bossy Cosmetics Website
Bossy Cosmetics IG
Join the The Texture Lounge community on IG
Ideal For:
Aspiring beauty entrepreneurs seeking insights and inspiration from a successful female founder in the cosmetics industry.Individuals interested in the intersection of beauty, social impact, and entrepreneurship.Those looking for actionable strategies to build a standout brand and overcome entrepreneurial challenges.
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Teri Johnson, founder of the Harlem Candle Co., discusses her journey to entrepreneurship and the importance of representation in the fragrance industry. She talks about the future vision for her company and how she balances self-care with her busy schedule. Johnson also shares her early beauty inspirations and current beauty rituals.
Key Takeaways:

The importance of representation in the fragrance industry and Teri’s hopes to inspire more founders who look like her to enter the space.The role intentional storytelling plays through fragrance and how it translates to her brand.The inspiration behind the Harlem Candle Co's fragrance names and the role intentional storytelling plays through scentThe future vision for the Harlem Candle Co., which includes expanding into the perfume category and getting into more stores.Johnson shares her self-care and beauty routines, which includes grounding exercises, DIY gel manicures and facialsAdvice for aspiring entrepreneurs and the importance of taking risks
Resources:
Harlem Candle Company:harlemcandlecompany.comInstagram: Harlem Candle Co. and Harlem Perfume Co.The Texture Lounge on Instagram: @thetexturelounge
Recommended for: Those interested in entrepreneurship and the fragrance industry, and those looking to learn more about the importance of representation and intentional storytelling in business.


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In this engaging podcast episode, Tumi Brooks (host) interviews Dr. Mia Chae Reddy, founder of Dehiya Beauty - (a sustainable skincare brand rooted in Africa)- to discuss various aspects of entrepreneurship and personal experiences in and out of the the beauty industry.
The Takeaways
Importance of Market Research: Conducting research and benchmarking studies can help businesses make informed decisions rather than relying solely on personal preferences.Challenges of Market Research: Lack of resources and high costs often lead to corners being cut in the research process, which can impact product development and brand identity.Significance of Brand Identity: The design and aesthetic of a brand play a crucial role in attracting customers. Good packaging can enhance the perception of a product, while poor packaging can deter potential buyers.Personal Involvement in Design: Due to budget constraints, Mia had to take charge of designing the brand's visuals, emphasizing the importance of resourcefulness and creativity.Brand Refresh: The brand is currently undergoing a refresh after being part of the Ulta Accelerator program, which allowed them to elevate the brand's image and explore new visual elements.The Power of Design: Effective design choices, including color schemes and fonts, can convey the brand's values and create a lasting impression on customers.Realistic Expectations: Building a successful business requires understanding that certain milestones, such as securing partnerships with retailers, may not always have the expected impact or payoff.Learning Curve of Scaling: Scaling quickly and responding to opportunities can be challenging but offers valuable lessons for future growth and expansion.Desire for Change in the Beauty Industry: Mia is passionate about promoting sustainability, emphasizing the need for proper recycling education and making sustainable packaging more accessible.Prioritizing Self-Care: Balancing work and personal life is crucial for Mia, who values spending time with family and recognizes the importance of self-care and setting boundaries.Ideal Self-Care Moment: The founder describes her favorite self-care ritual, which involves starting early in the evening, lighting a candle, and engaging in oil cleansing with a face massage.Evolving Priorities: As one grows older, understanding personal needs and learning to say no become integral to achieving a balanced and fulfilling life.The Value of Time: Mia stresses the significance of cherishing moments and avoiding regrets by prioritizing family and personal well-being.
This podcast episode provides valuable insights into the world of entrepreneurship, brand identity, sustainability, and self-care, offering inspiration and practical advice for listeners in the beauty industry and beyond.
Recommended For:
Anyone interested in African ingredients, beauty entrepreneurship, sustainability, self-care, and beauty rituals.
Where to Follow
•Instagram: @dehiyabeauty
•TikTok: @dehiyabeauty
•Website: www.dehiyabeauty.com
Where to Buy
•dehiyabeauty.com
•Thirteen Lune

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In this episode of The Texture Lounge, host Tumi Brooks speaks with Sonja Haile, founder of Satya and Sage (a candle and home fragrance brand) about the importance of setting sacred space and the power of mindfulness in everyday life. Sonja shares her personal journey and how it led her to create a line of home fragrances and candles that promote relaxation and self-care. She discusses the challenges of being a small business owner, the importance of intuition in decision-making, and the need to carve out time for self-reflection and self-care.
Key TopicsThe meaning behind her brand's name: Satya + SageThe importance of setting sacred space for self-careThe challenges of being a small business ownerThe power of intuition in decision-makingThe need for self-reflection and self-care in everyday lifeHow to prioritize self-care when you're busyOvercoming imposter syndromeThe importance of being intentional about self-carePlus a special breath work and affirmation exercise guided by Sonja
Where to FollowInstagram: @satyasageTikTok: @satyasageWebsite: www.satyasage.com
Discount Code
Use code "texture30" for 30% off your purchase on satyasage.com Where to Buy
satyasage.com - use discount code "texture30" for 30% off your purchaseThirteen Lune

Resources Mentionedsatyasage.com - sign up to the newsletter for Sonja's free ebook for daily mindfulness

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