What Is a Tire Company Doing at CES‪?‬ CES for Radio Broadcasters

Now that technology seems to be a part of everything, an increasingly diverse range of companies can be found at CES. In 2020, Bridgestone Tires made its debut at the Las Vegas convention. John Kimpel, the Executive Director of New Mobility Solutions at Bridgestone, talks to Seth Resler about how the tire company's new technological advancements will affect drivers.