Accountants Are Sexy, Change My Mind. Capt Kelli Doorne-Millott
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- Business
Kelli Doorne-Millott is on a mission to help accounting professionals recognise and communicate their value to the world. In this podcast, Kelli chats with various people in the accounting space, from accountants who have just started out and established multi-partner firms. And to those who serve the accounting industry, such as public speakers, trainers and tech companies. Each episode will help you discover something about yourself and your business and inspire you to hold your head a little bit higher. Sponsored by Charterpath. Bridging the financial skills gap for non-profits. www.charterpath.org Hosted by the Captain of Accounting Pirates: Accounting Pirates offers a Treasure Chest of support to help accountants and bookkeepers build a business that supports them, their family and their communities. www.accountingpirates.com
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Understanding client segments is essential for providing value
SummaryI have been chatting with Marcus Batson from Swoop this week, which has been eye-opening. Marcus drives home how crucial it is for accountants like me to offer funding and savings solutions that align with client's needs. He stresses the importance of getting to know our clients deeply so we can provide proactive advisory services that truly make a difference.Marcus's advice about focusing on specific client personas and addressing their unique challenges resonates with me as a markete...
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Choosing the right platforms for Accountant Marketing
In this episode, Captain Kelli Doorne-Millott and Karen Reyburn delve into marketing strategies tailored for accountants. Their discussion underscores collaboration as superior to competition, emphasising the importance of aligning marketing support with personal values. They explore various platforms suitable for accountants, including LinkedIn, Instagram, and TikTok, stressing the necessity of a diverse marketing mix catering to the target audience's preferences. Consistency, trust-building...
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Mastering Cold Email Humour: How John Buchan Wins Clients with Laughter and Engagement!
SummaryIn this episode, John Bucan shares his experience of using humour in cold emails to stand out and win clients. He discusses how a desperate situation led him to send a drunk email that surprisingly got positive responses. John emphasizes the importance of self-deprecation and making people smile in cold emails. He shares his follow-up process and the effectiveness of using humour in different industries. John also highlights the need for enthusiasm and diverse marketing strategies...
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Gut Health, Menopause and Nutrition to help you perform - Dana Chapman
SummaryIn this conversation, Dana Chapman, a nutritional therapist, discusses the impact of nutrition on menopause and hormone balance. She explains how the adrenal glands play a role in hormone production and the effects of stress on hormone levels. Dana highlights the importance of personalised nutrition and the use of supplements to address nutrient deficiencies. She emphasises the significance of gut health and the role of raw ingredients in supporting hormone balance. Dana also provides ...
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How accountants can help spread wealth - Ben Risser
SummaryBen Risser, from Provident Financial Services, shares his mission of strengthening American communities through thriving small businesses. He emphasises the importance of businesses thriving to create more jobs and increase their mission impact. Ben discusses the role of accountants in helping small business owners with their blind spots in accounting and finance. He highlights the value of customised financial reports and financial dashboards in providing actionable data. Ben als...
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How to thrive post apocalypse - Nick Elston
SummaryIn this conversation, Captain Kelli Doorne-Millott and Nick Elston discuss the importance of mental health in accounting. They explore the challenges accountants face during the pandemic and the need for emotional conversations in this profession. They also discuss the pressure to provide free services and the importance of setting boundaries and managing expectations. The conversation highlights the need to change our relationship with money and accept change to move forward. They emp...