The Midlife Biz with Susanne Rieker Susanne Rieker

In this episode, I dive into the often-dreaded topic of selling and how to reframe it in your business. If you've ever felt like you're "bad" at selling or found yourself wanting to hide behind your laptop instead of promoting your services, this conversation is for you. I uncover how selling isn't about being pushy or manipulative, but about transformation. You'll learn five key approaches that changed everything for me: focusing on the transformation you offer, building genuine connections,...

Are you tired of the endless social media grind and feeling like your content isn't making an impact? I know exactly how you feel. Last summer, I found myself burnt out and uninspired from podcasting and decided to take a break and focus on other platforms like Instagram, but despite my efforts, I wasn't getting anywhere.That's when I had my "aha" moment. I realized that the key to sustainable growth was creating intentional, evergreen content that leverages the power of search engines. By go...

There's no better time than now to create and launch an online course. However, it's important to recognize that the online learning landscape has changed and we need to adapt. The simple self-study online course is pretty much dead in the water. It's not enough to simply provide information; instead you need to focus on implementation and results and in this episode I'm sharing four key strategies to create a course that truly engages and transforms your students.PS - Want to learn how...

Are you feeling frustrated with your Instagram strategy? Do you find yourself constantly posting, trying to keep up with the algorithm, and yet still not seeing the growth and engagement you hoped for? If so, you're not alone. As business owners, we've all felt the pressure to show up on Instagram every day, create content specifically tailored for the platform, and engage with our audience. It can be exhausting, and when the results don't match the effort, it's easy to feel discouraged.If yo...

You know you are so good at what you do. You have a ton of expertise, whether it's teaching, seeing clients one-on-one, or just starting your business. You have this dream of creating passive income by creating a program that could help many people, and that you could sell again and again. But packaging your skills into an online program that people would actually buy? That's where you might be stuck - not knowing where to start, how to structure it, or what kind of results you could deliver....

In this episode I'm pulling back the curtain on my content creation process. Learn how I plan, create, and repurpose content to maximize reach and engagement across different platforms. Creating content consistently can feel overwhelming, but having a structured process makes it much more manageable. Having a solid content creation process not only keeps me organized but also ensures that I’m consistently providing value to my audience. Remember, the goal is to work smarter, not harder, and t...