Content Is Profit BIZBROS

In the competitive landscape of content creation, this specific creation phase stands out as a critical element that can significantly amplify your reach and engagement.

Over the last year we've developed a robust 6-lever process, with a particular emphasis on the fourth lever: distribution.

The reason being... people completely forget about this specific stage.

This episode is a behind the scenes of a conversation that we had with one of our partners.

We start by distinguishing between two types of content: 'safety net' and 'intentional'.

Safety net content, such as daily podcast clips, ensures that we maintain consistent visibility.

This regular presence is vital for effectively measuring and optimizing our content strategies.

One of the things we can do to maximize our organic reach is to focus on collaboration.

By tagging guests and engaging with them, we can extend our content’s reach.

We encourage guests to feature us in their newsletters or even physical magazines.

These partnerships allow us to tap into diverse audiences and expand our visibility beyond traditional social media platforms.

Efficiency is key in our approach to distribution.

We utilize a matrix to streamline our distribution processes.

This involves meticulously allocating time slots and selecting platforms, which not only saves time but also helps us identify trends and peaks in audience engagement.

Lastly, using data is key. It's a must when it comes to optimizing and grabbing the juice out of the content.

You can start by looking at platform-specific metrics. These include 7-day and 30-day podcast downloads and YouTube's 30-second retention rates.

These insights are crucial.

They refine our content and promotion strategies.

They ensure we keep improving our reach and impact.

Hope you enjoy and take a lot of #GoldenBoulders!

Timestamped Overview:
04:13 Strategic content distribution methods for broadening audience.
09:56 Condense video content distribution strategy maximum 7 words
11:59 Develop episode ideas, social listening, and marketing.
17:49 Evaluate content performance and optimize for engagement.
19:14 YouTube video data reveals high consumption.

Connect with Fonzi:
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Connect with LUISDA:
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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You know that feeling all too well—the creative well has run dry, and the spark that once ignited your passion for creating content has fizzled out.

But what if we told you there's a way to reignite that fire and rediscover the joy of crafting remarkable content?

In today's episode we pull back the curtain on some of our struggles with creator burnout.

We debrief a conversation we had with our friends at the Hubspot Podcast Network and pull the curtain on some of the solutions we talked about.

Imagine being able to craft content that not only resonates with your audience but also fuels your own passion.

This three-pronged approach promises to do just that:

Unlock the power of pursuing a side project that ignites your enthusiasm, sparking fresh ideas across all your creative endeavors.

Break free from monotony by experimenting with innovative formats, stepping out of your comfort zone, and communicating openly with your audience about these changes.

Seek inspiration from unexpected sources by immersing yourself in content from industries beyond your niche, allowing you to infuse your work with unique perspectives and creative elements.

Enjoy!

Timestamped Overview:
00:50 Struggling creator feels pressure and lack of excitement.
04:58 Pursue passion projects to spark creativity.
07:19 Explore new formats for valuable content variety.
13:05 Evaluate resources, team capacity, execution, distribution, debrief.

Connect with Fonzi:
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LinkedIn
Twitter

Connect with LUISDA:
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LinkedIn
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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

"What are the biggest mistakes in content creation in 2024?"

This was the question our dear friend Ina Coveney asked us while being interviewed for her show.

What it was meant to be "one more question", turned out to be another 30 minutes of chatting and a new CIP episode!

So what about those mistakes?

Creating stellar content isn't just about clever hooks or high-quality production—it's about understanding a few key elements.

That's what this episode is all about!

We can start with the the importance of knowing your goal.

It's crucial to clearly define the purpose of your content. Whether it's building relationships, generating leads, or boosting brand awareness, tailoring your strategy to your specific goals can significantly impact your success.

It is sad to see, but most people take this for granted, or consider it when is too late in the game.

The highly important element, but somehow elusive is... Consistency.

It might be tempting to copy big influencers like Gary Vee or Russell Brunson. But, find a process that works for you and stick to it.

By being consistent, and then testing frequency (low to high volume) you will start to see trends inside your own content, that will help you optimize and reach more people over time.

We wrap up the discussion by discussing what's more important: Quality or Quantity?

What's your pick?

Hope you enjoy this episode as much as we did creating it!

Enjoy!

01:50 Experience, flexibility, and mistakes in content creation.
04:59 Define content goals, create personalized content process.
11:03 Message quality is key in engaging content.
14:39 Understanding content and platform for audience engagement.
16:50 Video content essential for companies finding voice.
18:44 Seeking advice, but also valuing independence.

Connect with Ina:
Website
Instagram
LinkedIn

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you struggling to stay consistent with your content creation?
No worries! We got you!
Today we go over how to achieve consistency by following a few strategic steps.
First, forget about finding the "perfect format" or "secret sauce."
Every content creator has a unique journey.
Focus on what you enjoy creating—whether it's blogs, podcasts, or YouTube videos.
Start small and commit to a consistent schedule, whether that's once a week or more frequently.
Next, analyze your resources.
Conduct a time and resource study to see how much time you can dedicate each week.
If you have a team, assess their skills—can they help with video editing, podcast production, or social media clipping?
If needed, consider hiring professionals to fill any gaps.
Choose your platforms wisely. Engage where you love to spend time.
This makes the process more fun and sustainable.
Follow these steps. You'll make a strong content plan.
It will boost your visibility and build real connections with your audience & become better at this Content Game!
PS: You can listen to my mini rant on the latest Podcast Episode :)

Timestamped Overview:
01:00 Social presence important; creating content is essential.
06:17 Assess content creation process, allocate resources effectively.
08:57 Allocate time and resources for content creation.
13:02 Creating content consistently is key for success.
14:34 Episodes were below or above.

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wondered how to truly connect with your audience and make your content stand out?

Even with a very small audience...

We are stoked to chat with our friend Ina Coveney, a master of authentic relationships and a Lord of the Rings level wizard in leveraging authority through content creation.

She flew all the way from Boston to record a few in person interviews and we had the honor to do back to back conversations 🙏

Ina shared her unique approach to building genuine connections. It’s not just about handing out branded swag, but making meaningful gestures that leave a lasting impression.

You'll be surprised the role of her show rebrand is playing on this, how the BIG payout will be.

That's why we decided to dive in and ask about her unique podcast strategy.

She shares the massive change on doing in-person interviews, and why she decided to elevate every aspect of her production.

Whether you’re new at creating content or revamping your brand’s message, today's conversation will get you closer to a big win!

Enjoy!

Timestamped Overview:
06:21 Ina reflects on changing directions.
07:50 Started podcast, wanted fame, got burned out.
11:11 Feeling inspired, 10x, travel, commitment, change, business.
14:28 In-person podcasts elevate authority, led to Miami.
18:39 Strategic podcast renaming for program alignment and audience.
22:06 Ina Nutshell: From Screen Name to Business.
24:47 Creating impactful content hierarchy enhances status.
28:08 Meeting influencer led to surreal realization.
29:55 Preparing for an interview with a willing subject.
35:12 Embrace discomfort to achieve business success.
37:29 Actively working towards fulfilling dreams and success.
41:55 Maintaining and developing guest relationships is crucial.
45:37 Genuine connections and thoughtful gifts with impact.
48:23 Focus on actions, not admiration. Step up.

Connect with Ina:
Website
Instagram
LinkedIn


Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today we are going to change the script!
This chat with Deirdre Tshien, founder and CEO of Capsho, was for their new Youtube show. We go over the "secrets" of creating content that captivates and sticks with your audience.
Some people call it "Viral" content...
She came to us a few days ago and asked us to break it down for her community.
Fun challenge since we live a breathe content 😅
We go over several trends happening right now in 2024, but more importantly, we cover how to actually make it work despite your industry and/or style.
These same frameworks and strategies helped our partners, customers, and members create millions of views. They also helped them connect with their audience in a more meaningful way.
We go over importance of agility in our fast-paced digital world, showing how quickly moving from idea to execution can transform your content strategy and keep it timely and impactful.
We also dive into specific examples from people you know and love.
We also talk about what's more important, quality of the message or the quality of the production...
And my personal favorite, should your content be educational, entertainment, or a mix of both?
Lastly, we identify advice from icons like MrBeast on the power of consistency, and the importance of a steady pace in the creation process.
Fun chat!
Deirdre, thanks for having me on!
Enjoy!

Timestamped Overview:
03:37 Consistency in content creation breeds success.
07:40 Assessing content for serving and delivering value.
11:51 Clipping long form content to save time.
15:17 Prioritize resources and capacity for optimal creation.
16:12 Overcoming obstacles to start creating and growing.
22:19 Creating educational content for top of funnel awareness.
22:53 Product makes room smell good, education through debunking.
26:48 Can we use Facebook to generate engagement?
29:42 Podcasting content led to successful business decision.
35:58 Track and mark interview highlights for content.
37:32 Learning from experiences to create valuable content.
40:12 Long-term investment in producing comedy show.
43:58 Appreciation for content, upcoming training, and instructions.

Connect with Deirdre:
Capsho
Instagram
LinkedIn

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.