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Eli and Clara recap bold fits and even bolder proclamations about X’s future. Plus, is Cannes ready to get real about cultural mid-iocrity?
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Clara and Eli discuss the *voicey* merch flooding the Croisette and how lazy Gen Z insights make for lazy briefs.
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Eli and Clara apply sunscreen and critical thinking skills to this week’s Cannes Lions Festival of Creativity. They discuss whether Saudi Arabia’s tourism rebrand is hitting, unpack a British royal* appearance, and weigh the benefits of data personalization.
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The crew discusses (with colorful metaphors) how no-context data shapes the online conversation around fandoms, artists, brand campaigns and J-Lo’s ‘Atlas’ movie. Plus, Trey gives the TLDR on his breakup with Spotify.
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Ben Dietz is the author of a weekly newsletter called [SIC] Weekly. He also hosts a weekly podcast [SIC] Talks, and (IRL) breakfast club every wednesdays. We chat Williamsburg before it became a mall, good band names, he’s working on a new media model called Superformats, Brawndo, not buying the “AI sludge” argument, “culturations,” and more.
You can subscribe to [SIC] here: https://sicweekly.substack.com/

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Joe Hollier is the co-founder of The Light Phone, an anti-smartphone “designed to be used as little as possible.” We talk taking inspo from Brian Eno, recalibrating our attention spans, how you gonna be mad on vacation, bible belt families, avoiding the word “addiction,” don’t overthink the research process, and building a more honest tech company.
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