Digital Marketing in Plain English Kabir Khanna

Google search is more of a verb than a noun now. Did you Google that, did you Google this? Well, it's something so ubiquitous that it has become part of our everyday language, but do you know that the basic principle behind its workings is very simple? Here is this short talk, I describe in a dead simple manner the principles of how Google search works 

Almost anything you do on Google is free  and we know that they have swanky office and highly paid employees, besides massive multiple billion dollar profits. But then how do they end up making so much money? Let's dive into the wonderful business model that Google has built 

Can you very specifically define who are you customers are ?  what are their interests, typically what age they are , what kind of youtube videos they like, what kind of books they read and what kind of online communities they may be part of ? What are the typical pain areas that they have when it comes to managing or growing their business ? What kind of tools they typically use to manage their businesses ? Are there specific types of events or conferences they regularly attend ?  

When you are able to answer many of these and similar questions and get more specific, the better you will understand your customer and what will come out will be a Buyer persona

Getting our buyer personas right is the first step towards a successful digital marketing campaign. In this episode of Digital Marketing in Plain English, we try to understand what are buyer personas and how to create one for your marketing.

Facebook can get your message in front of billions of users. However, when you are about to start a campaign, it presents you with a myriad of options for the different ad types.  For a newbie, how do you decide which one to use to get the max bang for the buck.  Listen in to Kabir, as he talks to Raghav and explains how to map your ad campaign objectives to the right ads, so you use your ad money in the best possible way. 

SEO & SEM - Both are used to increase visibility on search engines like Google and serve the same objective. Then, 

What is the difference, 

Which one should your business use and 

What the cost implications of each ?



Lets answer these questions in this episode of Digital Marketing in Plain English with me (Kabir), founder of a digital marketing agency 'A Billion People' with over 20 years of experience and Raghav Gupta, a student and budding influencer running his channel 'Garage Reviews' on YouTube for over 3 years.