56 min
Ep33: Capitalising on the Emotion Economy Networx Podcast
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- Marketing
Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?Panel of Speakers:Erin Rigby, Senior Public Affai...
Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?Panel of Speakers:Erin Rigby, Senior Public Affai...
56 min