Essential E-Commerce Emily Gertenbach

E-commerce already picks up speed around the holidays...and this year has the potential to be more intense than ever before. Today we are discussing what to expect in terms of ad spends AND the #1 kind of content you can create through the holiday season this year (hint: it’s not a buying guide). Also - keep getting more useful info through the holiday season with the 12 days of content email series! Sign up for free here: https://tinyurl.com/yy5dp56h

Simplify your product description process and get unique content that helps you rank every time by using the 4-2-1 formula. Learn more at https://blog.egcreativecontent.com/how-to-write-shopify-product-descriptions.

Nina Christy, founder of Inspire a Connection Design & Marketing, stopped by the blog to talk about branding and brand identity. In this week’s episode we are covering Nina’s post and talking about how branding and marketing is a bit like getting dressed in the morning. Read more and grab your free copy of Nina’s brand identity ebook here: https://tinyurl.com/yxbeslnf

There are keywords...and there are longtail keywords. Learn what these specific phrases are & why they can help your business! ⁣
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Do you have a question for Essential E-Commerce? Leave us a voicemail or send a text to +1717-373-4592 and we may answer your question in a future episode. ⁣
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Dig deeper into your longtail keywords with this guide: https://www.egcreativecontent.com/shop/beginners-guide-to-ecommerce-seo

SEO and SEM both help e-commerce companies improve sales — but they aren't the same thing.

We're taking a quick look at the difference between SEO and SEM, and uncovering which one you should focus on first. Plus: start auditing the health of your website's homepage with this free low bounce rate checklist (nothing to download — it's all at the link!) https://www.egcreativecontent.com/resources/e-commerce-homepage-best-practices 

Want to dive deeper? I can help you with a full SEO content audit.

Have a question you want me to answer? Leave a voicemail or text: 717-373-4592. 

You can also find more great info on Instagram @essentialecommerce & @egcreativecontent!

You know your products or services are great and life-changing...but do your future customers know that? Learn how educational content can establish trust and value with your followers — before hitting them with a hard sell. Have a question you want help with? Leave a message or text us at 717-373-4592 and have your question answered in a future episode!