Expert In You Ann Carden

Today, Ann Carden explores the importance of a healthy money mindset for business success, contrasting scarcity and abundance. She highlights the significance of setting goals, reinvesting profits, and overcoming money guilt. Ann also shares statistics on new millionaires and provides resources for further learning.

Ann Carden and Christine Nicholson discuss how over-involvement can devalue your business, the top considerations for growth, understanding ROI, and the importance of an exit strategy. They also explore reducing reliance on the owner and the impact of ego on business growth.

Ann Carden discusses crafting a compelling client message, marketing, sales, and scaling your business. She highlights leveraging LinkedIn for growth, optimizing profiles, creating a powerful bio headline, and building a keyword-rich about section. Ann also covers tailoring content and invites listeners to book a LinkedIn strategy call.

Ann Carden introduces Claude Haggerty, who shares his background and the importance of sponsorships. They discuss overcoming the fear of approaching sponsors, strategies for engaging cold audiences, and leveraging networks. Claude highlights the benefits of sponsorships and using proceeds to support good causes.

Ann delves into the benefits of having a signature offer and how to develop a suite of offers around it. She shares a case study on converting a small offer into a big sale, introduces her Expert in You Accelerator method, and offers actionable steps to identify and package your signature offer.

Ann Carden introduces Kristin Zhivago, who shares her journey and insights on AI's business impact, selling businesses without employees, and market challenges. They discuss issues with digital marketing agencies and Kristin's new book on people-centered business, emphasizing human connection.