How a Women Haircare Brand Utilizes Marketing Funnel to Make More Sales | Anshita Mehrotra - Founder, Fix My Curls Content Kettle (eCommerce Special)

Fix My Curls is the go-to haircare brand for women with curly hair. They’re more than just products – a community of curly heads coming together to share their hair journeys and support one another.

The brand was born out of the founder's personal struggle to find suitable haircare solutions for her own curly hair. Realizing that many women faced the same challenge, she created a brand to meet their unique needs and empower them in their haircare routines.

Fix My Curls found success by leveraging Facebook communities where women actively sought out haircare products. Their marketing strategy revolves around creating valuable content at every stage of the marketing process. They target specific audiences and provide educational content to engage with their community and establish themselves as trusted experts.

To reach a wider audience and boost sales, Fix My Curls embraced influencer marketing and user-generated content on Instagram. They connect with a larger audience and build trust by showcasing real results and customer testimonials. They also closely monitor industry trends and competitors, always looking for ways to add their own twist and enhance the customer experience.

During our podcast conversation, we dove into the art of running ads tailored to different stages of the marketing journey.

Tune in to listen to the entire conversation.