Marketing Strategies Podcast Matt Byrom

In this episode, Matt is joined by Marie Martens, the founder of Tally, a rapidly growing form builder tool that prides itself on simplicity and power, all wrapped up in a free package.
Marie shares the unique marketing strategies that have propelled Tally to surpass $100,000 in Monthly Recurring Revenue (MRR) with a lean team of three.

Today I’m joined by Matt Lerner, who is the founder and CEO of Startup Core Strengths. Matt has a long history of growth marketing, most prominently at Paypal and 500 Startups. Matt created and lead PayPal’s first website marketing team driving over 85% of PayPal’s small business acquisition and generating $67M over three years. Matt then became a partner at 500 Startups where he invested in 35 seed-stage companies and also set up and ran the "Distro Dojo" growth marketing program for their portfolio companies. In this episode we discuss the 5 core strengths a company needs to have and focus on to successfully grow their business based on Matts broad experience at 500 Startups.

I had the pleasure of speaking with Tim Soulo from ahrefs. Tim has been instrumental in ahrefs growth starting as the sole marketeer for the business in 2015 and growing the business to over $40million in ARR today. He has done this by doing every marketing activity himself before hiring experts to take over and improve his processes. Today they are flying in the world of SEO and create some of the best content on the topic. This episode is filled with takeaways so enjoy and let me know what you think.

Typeform exploded into popularity with their unique conversational form builder in 2012. Their product disrupted a market that was used to filling out static forms files by field. Typeform was able to boast form completions of 60%+ whereas a standard form completion rate is typically 15%. This helped Typeform grow phenomenally, they have 200 employees, have received $50 million in funding and are growing well. In this episode I speak with Sancar Sahin who is VP Marketing at Typeform about all the tactics and strategies they have used to grow.

I speak with Ben Aronsten who is Chief Marketing Officer at Seedrs. We discuss how Seedrs has grown in a competitive and regulated financial industry. Seedrs is the most active equity crowdfunding platform in Europe with 700+ deals and €175 million in investment. We discuss big advertising deals with London Underground all the way through to targeted remarking campaigns based on highly targeted geo location. Seedrs a fascinating business and this episode provides a lot of takeaways.

I speak with Amy Porterfield about marketing and promoting courses. Amy has extensive experience with creating and promoting successful online courses. We discuss her full funnel from growing an email list all the way through to generating course subscriptions and supporting students. We discuss paid marketing, webinars, marketing automation, social media and a ton more. If you’re interested in creating your own course you can’t miss this episode.