83 episodes
Kaffeen Espresso | Supercharged Agency New Business & Marketing Charlotte Ellis Maldari
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- Business
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
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What Actually Goes into A Bespoke New Business Strategy
Send us a Text Message.In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy.In This Episode, You Will Learn:How to determine the best strategies for gaining new clients.The importance of aligning your business capacity with your marketing efforts.Tips for evaluating your current client l...
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The Four Parts Of Winning And Keeping Your Ideal Client’s Attention
Send us a Text Message.In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how to craft a cohesive and consistent brand message with examples from the Body Shop to Nike. Resources mentioned in this episode:> Lead F...
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How To Stay Memorable As A Creative
Send us a Text Message.In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book ...
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The Secret Currency of Successful Creatives
Send us a Text Message.In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book
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The Most Important Assets to Position Your Agency’s Unique Differentiator
Send us a Text Message.In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book
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Your Agency’s Most Brilliant Why
Send us a Text Message.In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you.I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose into actionable steps. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consisten...