374 episodes

Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.

Leaders in Customer Loyalty, Powered by Loyalty360 Loyalty360

    • Business

Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.

    Loyalty360 Loyalty Live | Kelsey Crookes, Baesman

    Loyalty360 Loyalty Live | Kelsey Crookes, Baesman

    Baesman Group helps brands solve personalized marketing challenges with a strategic focus on loyalty programs. Their team of customer engagement strategists, made up of former brand-side marketers, specializes in helping their clients truly understand their customers’ buying behaviors and mapping that to their overall loyalty journey. Baesman also offers its own customizable loyalty platform, Intuition, or has the ability to integrate and work with any platform on the market. Baesman believes...

    • 18 min
    A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization

    A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization

    A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are nearly 450 locations across the U.S. and another 450 in Asia spanning four markets. The chain is 100% franchisee-owned. The brand ensures franchisees have a voice in company decisions that will affect their businesses, and franchisees are represented by the National A&W Franchisee Association ...

    • 18 min
    Loyalty360 Loyalty Live | Steven Douglas, Addtowallet

    Loyalty360 Loyalty Live | Steven Douglas, Addtowallet

    Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons, loyalty cards, gift cards, and event tickets can be made visible and accessible to customers no matter where they are—dynamically updated in real-time and tracked from inception to intent-to-purchase to redemption. After the Addtowallet platform was built, the company realized that there were not man...

    • 15 min
    Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty

    Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty

    Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on fast and convenient walk-in haircare services and allows online check-in to minimize the time customers spend in the waiting room. Just prior to the 2024 Super Bowl, Great Clips and mobility manufacturer Kawasaki partnered in a campaign featurin...

    • 19 min
    Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness

    Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness

    A part of Xponential Fitness, a large global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, and more, Pure Barre is a barre-focused franchise boasting over 600 wellness studios across the U.S. and Canada. Thousands of members of all fitness levels enjoy Pure Barre’s low-impact classes every day in support of strength, cardio, and flexibility goals. A standout in barre and fitness boutiques, Pure Barre ranks in Entrepreneur M...

    • 31 min
    Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador

    Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador

    The brainchild of Adam Breeden (All Star Lanes, AceBounce, and Flight Club) and brothers Steven and Dave Jolliffe (Topgolf), Puttshack is a high-tech mini golf concept where technology has been injected into the traditional game to make it even more exciting and fun. The 9-hole mini golf games feature Puttshack’s proprietary TrackaballTM technology, and each game takes approximately 30 minutes, depending on how busy the course is and the number of people playing in the group. While reservatio...

    • 22 min

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