100 episodes

A half hour, live interview hosted by Norman Farrar AKA "The Beard Guy". Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.

Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don't give you get-rich-quick tips, they give sound advice to help you manage and grow your business.

Lunch With Norm - The eCommerce & Amazon FBA Podcast Norman Farrar

    • Business

A half hour, live interview hosted by Norman Farrar AKA "The Beard Guy". Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.

Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don't give you get-rich-quick tips, they give sound advice to help you manage and grow your business.

    How to Use AI for Amazon Product Image Optimization | Jake Zarastian | Ep. 604

    How to Use AI for Amazon Product Image Optimization | Jake Zarastian | Ep. 604

    How to use AI for product image optimization with Jake Zarastian. In today's episode, we discuss how to optimize your Amazon product images using AI tools. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
     
    Sign up to Jungle Scout here - https://get.junglescout.com/loy1yseuu27u
    Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
    Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
     
    More about Jake...
    Our guest joined Jungle Scout in 2021, after 2 years working at one of the first Amazon-partnered advertising agencies that hyper-focuses on the marketplace. There, he managed over a million dollars in monthly ad spend for a large portfolio of enterprise brands. Since then, He has launched his own Amazon brand while also running a consulting business helping a range of brands grow their sales and profitability.
     
    This episode is brought to you by Startup Club:
    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
    For more information visit https://Startup.club
    This episode is brought to you by Seller Basics:
    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
    Consider Seller Basics your Amazon account's comprehensive health plan.
    For more information visit https://www.sellerbasics.com
     
    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    • 49 min
    Using Taco Sauce To Boost Search Rank!? | Brian R. Johnson | Ep. 603

    Using Taco Sauce To Boost Search Rank!? | Brian R. Johnson | Ep. 603

    Learn how to use "Taco Sauce" to boost search rank - introducing a new metric for Amazon Sellers... "Taco Sauce"! Join Co-Founder of DeepM.AI, Brian R. Johnson on the Lunch With Norm Podcast!
    Dive deep into the concept of "Taco Sauce", a crucial metric that stands between ACOS and TACOS. In this episode, we explore how ACO SAS measures ad spend relative to search sales, distinct from general ad sales and all sales. We discuss the intricacies of organic search sales, the significance of the A9 search engine, and why this new metric was introduced for better analysis and optimization of advertising performance.
     
    Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
    Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
    More about Brian...
    Brian R Johnson’s 17 year career in eCommerce has included building leading-edge solutions for Amazon brands to solve for product visibility, engagement and conversion – including leading-edge software innovation, strategic advertising & marketing training and award-winning agency services that have grown brand sales by over $3.0 Billion.
     
    This episode is brought to you by Startup Club
    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
    For more information visit https://Startup.club
    This episode is brought to you by Seller Basics
    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.Consider Seller Basics your Amazon account's comprehensive health plan.
    For more information visit https://www.sellerbasics.com
     
    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    • 1 hr 2 min
    Get The Most Out of Prime Day With Affiliates | Rob Schab | Ep. 602

    Get The Most Out of Prime Day With Affiliates | Rob Schab | Ep. 602

    Learn how to get the most out of Prime Day 2024 with affiliate marketing! Join Co-Founder of Levanta, Rob Schab to learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
    Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
    Request your FREE forecast now: https://hubs.ly/Q02yZsbd0
     
    Rob is the Co-Founder & CMO at Levanta, a new Affiliate Platform that connects Amazon sellers with revenue-generating publishers, affiliates and influencers to promote their products. Rob previously Co-Founded Grovia, a partner recruitment agency that was acquired by Acceleration Partners.
     
    This episode is brought to you by Startup Club
     
    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
     
    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
     
    For more information visit https://Startup.club
     
    This episode is brought to you by Seller Basics
     
    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
     
    Consider Seller Basics your Amazon account's comprehensive health plan.
     
    For more information visit https://www.sellerbasics.com
    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
     
     

    • 1 hr 8 min
    A Special Announcement and Update From Lunch With Norm | Ep. 601

    A Special Announcement and Update From Lunch With Norm | Ep. 601

    On today’s Lunch With Norm, Norm shares his experience at the Billion Dollar Seller Summit and Level Up in Hawaii, and shares a special announcement about Lunch With Norm.
     
    This episode is brought to you by Startup Club
     
    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
     
    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
     
    For more information visit https://Startup.club
     
    This episode is brought to you by Seller Basics
     
    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
     
    Consider Seller Basics your Amazon account's comprehensive health plan.
     
    For more information visit https://www.sellerbasics.com
     
    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    • 41 min
    Where is AI Heading w/ Chris Rawlings and Andrew Erickson - Ep - 595 - Lunch With Norm

    Where is AI Heading w/ Chris Rawlings and Andrew Erickson - Ep - 595 - Lunch With Norm

    On today’s Lunch With Norm, we are with the CEO of Sophie Society and an engineer turned entrepreneur,  Chris Rawlings, and Andrew Erickson! We discussed the Impact of Chat GPT 4o. Find out a deep dive into chat gpt4. Our guests created multi-million dollar brands and designed and launched over 100 private-label products.
     
    This episode is brought to you by Post Purchase Pro
     
    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
     
    For more information visit https://www.postpurchasepro.com/lunch
     
    This episode is brought to you by Startup Club
     
    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
     
    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
     
    For more information visit https://Startup.club
     
    This episode is brought to you by Seller Basics
     
    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
     
    Consider Seller Basics your Amazon account's comprehensive health plan.
     
    For more information visit https://www.sellerbasics.com
     
    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    • 52 min
    The effect of the new Amazon fees on the e-com ecosystem w/ Aaron Biner - Ep - 594 - Lunch With Norm

    The effect of the new Amazon fees on the e-com ecosystem w/ Aaron Biner - Ep - 594 - Lunch With Norm

    On today’s Lunch With Norm, we are with an e-commerce consultant, Aaron Biner! We discussed the effect of the new Amazon fees on the e-commerce ecosystem. Find out what are Amazon seller's options with the new fees. Our guest sales total last year was 1.7MM and looking to push past 3MM in 2024.
     
    This episode is brought to you by Startup Club
     
    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
     
    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
     
    For more information visit https://Startup.club
     
    This episode is brought to you by Seller Basics
     
    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
     
    Consider Seller Basics your Amazon account's comprehensive health plan.
     
    For more information visit https://www.sellerbasics.com
     
    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    • 46 min

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