223 episodes
ProductLed Podcast Wes Bush
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- Business
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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Signing Up for 50 ProductLed Companies With Gina Allman
Gina Allman is ProductLed’s content specialist. Her diverse background goes from finance to marketing. Despite the disparity, Gina can still draw the line from those various disciplines and apply it to marketing and product-led growth. She shares how she creates original content for the blog even when there is not much to find out there.
Show Notes
[00:58] Researching for content is not an easy task
[03:58] The 50 best PLG examples and what stood out the most
[08:37] A major principle of PLG is a great user experience
[10:08] What made other companies stand out
[14:28] Two key takeaways for freshly transitioning businesses
About Gina Allman
Gina Allman is a content specialist at ProductLed. She has held positions in a variety of disciplines, including finance, marketing, and content writing.
Link
ProductLed
Profile
Gina’s LinkedIn -
Why Features Speak Louder than Benefits on your Product-led Homepage
In this episode, Wes Bush speaks with Fletch co-founder Anthony Pierri to discuss the nuances of crafting impactful homepages for B2B SaaS businesses. They discuss the pitfalls of generic messaging and how companies can deliver a more focused narrative by highlighting specific use cases. They also analyze the benefits of contextual positioning, which centers on the user’s immediate needs rather than relying solely on competitor comparisons.
They dissect Zapier’s homepage and share how it demonstrates its core automation workflows without overwhelming users with too many options, allowing them to grasp the platform's value rapidly.
Key Moments:
[03:15]: Problems with broad, generic messaging[06:40]: Competitive vs. contextual positioning[11:20]: Effective storytelling strategies and emotional connections[14:50]: A case study on Zapier’s homepage[19:30]: How specific messaging clarifies value propositions[24:10]: Closing advice for aligning messaging with user needs
About Anthony Pierri
Anthony Pierri is a seasoned product marketing expert and co-founder of FletchPMM.
He specializes in helping horizontal product-led growth (PLG) startups optimize their website homepages to drive more sales and user acquisition.
Anthony Pierri’s LinkedIn
About Wes Bush
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Wes Bush’s LinkedIn -
When to hire, fire, and promote your team
In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss the crucial process of team auditing, which is essential for hiring, firing, and promoting within a product-led business. The episode provides a comprehensive guide on how to critically evaluate team members based on five core standards: core values, motivation, skill gaps, capacity, and results. Wes highlights the importance of aligning these evaluations with the company's strategic goals to foster a high-performance team culture.
Key Highlights
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1:02: Discussion on making crucial team decisions.2:04: Introduction to the five core standards for auditing.10:11: Evaluating team member motivation.12:01: Assessing skill levels and training needs.13:11: Importance of understanding team member capacity.16:56 The role of results in the auditing process.22:00 Integrating contractors into team audits.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn -
Why The Right Environment Matters When You’re Building a World-class Team
In this episode of the ProductLed podcast, Wes Bush and Laura Kluz discuss how to create an ideal environment for your high-performing team. They chat about the vital role of setting and maintaining high standards, which are crucial to driving team performance.
Wes discusses the standards you need to set as a founder: values, motivation, skillset, capacity, and results. Wes emphasizes that a company's standards greatly influence not just the internal culture, but also how customers perceive and interact with the business.
Key Highlights
2:26: Introduction to the topic and importance of high standards.4:04: Discussion on different types of standards such as core values and motivation.6:05: Wes elaborates on the priority of core values within the team.10:15: Discussion about motivation and setting up employees for success.14:02: Closing remarks on implementing standards.16:00: Final thoughts and takeaways.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn -
The Three C’s that Drive Organizational Efficiency
In this podcast episode, Wes Bush discusses the three “C” strategies for boosting organizational effectiveness. The discussion unpacks underrated yet impactful techniques product-led businesses can implement to optimize their teams: classify, calibrate, and chart.
The conversation covers topics such as mapping out an accountability chart, creating actionable KPIs for various roles, and better leveraging existing resources. This episode is crucial for leaders looking to drive their teams to higher productivity through focused, strategic measures.
Key Highlights
[02:15] Wes introduces the podcast's focus on enhancing organizational effectiveness.[05:24] Discussion on using accountability charts effectively.[8:47] A story about comparing two companies with different resource efficiencies was shared.[10:13] Exploring strategic differences between companies and how they impact performance.[15:45] Strategies for actionable KPIs discussed.[16:42]How to identify critical hires.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn -
How to Design a Self- Managing Company
In the podcast episode, Wes Bush and Laura Klux discuss how founders can transition from being deeply involved in every aspect of their business to a position where the company effectively manages itself. The conversation revolves around identifying which roles a founder is currently playing, the importance of delegating responsibilities and designing a business that can thrive even when they are on vacation.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Turn Your Product Into a $100M Growth Machine, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn