Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt

I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning yo...

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that en...

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be...

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-o...

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.Whether it’s avoiding content creation fatigue or effe...

Are you struggling to find fresh ideas for your social media, blog, or podcast content?We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those?Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting n...