Take It Personally Maddie Peschong

Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort.
In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista speaks about the pivotal moments that led to her shifting focus, including her experience with burnout and the need for creative fulfillment. She shares insights on the changes she implemented in her business after joining Rebrand, particularly the restructuring of her photography packages. Krista also emphasizes the significance of coaching and the role it played in her business transformation.
01:40 Krista's transition to Brand Photography
04:00 Challenges Before Joining Rebrand
06:51 Restructuring Packages and Pricing
13:41 Impact of Coaching and Rebrand
22:02 Advice for Future Rebrand Participants
25:36 Favorite Features of Rebrand
 
CONNECT WITH KRISTA:
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Website
 
CONNECT WITH MADDIE:
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LINKS:
Rebrand is now enrolling! When you join, you get immediate access to the curriculum, and live coaching calls start on July 17. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

In this episode, learn about Rebrand, my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files and templates, and a Slack community for continuous support. Key features include portfolio reviews, a booking tracker for measuring success, and the upcoming Rewind video training series. Enrollment begins on June 14 with the new cohort starting on July 17. Learn more about Rebrand here!
Highlights from this episode:
00:00 Introduction to Rebrand Enrollment
00:29 Why Rebrand Was Created
01:42 The Importance of Personal Branding
04:00 Rebrand Program Structure
05:10 Resources and Tools in Rebrand
10:21 The Rewind Feature
11:47 Group Calls and Community Support
15:24 One-on-One Support and Portfolio Reviews
19:08 Accountability and Success Tracking
23:09 Enrollment Details
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Rebrand Waitlist: Enrollment opens June 14
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes
 

If you're looking to pivot into personal brand photography, I'm running a live mini-workshop running from June 10-14 to help you make your first $500. This episodes walk you through what will be covered in the training to help you successfully transition into the personal brand photography niche and ultimately start making money. Listen in to this episode to get an overview, and be sure to sign up for the free Brand Photography Jumpstart Mini Course here.
Highlights from this episode:
00:00 Embarking on the Personal Brand Photography Journey
00:54 Introducing the Brand Photography Jumpstart Mini Course
02:58 Day 1: Establishing Your Position as a Brand Photographer
04:04 Day 2: Crafting Your First Brand Photography Package
05:04 Day 3: Identifying and Connecting with Your Ideal Client
06:34 Day 4: Marketing Strategies for Brand Photographers
08:00 Day 5: The Importance of Building Your Personal Brand
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Brand Photography Jumpstart: Free training to help you make your first $500
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

This episodes discusses the transformative impact of positive thinking and mindset work on running a photography business. When running your own business, it can be easy to have negative thoughts, get discouraged, or experience jealousy. I think everyone's been there.
But learning to recognize unhelpful thoughts and reframe them can make a huge impact on how you show up in your business. This episode shares tips for overcoming these challenges. Here are the highlights:
01:11 The Impact of Mindset on Business Success
03:56 Navigating Negative Thoughts and Reframing Your Mindset
10:39 Practical Steps to Shift Your Business Mindset
13:27 Real-World Examples of Mindset Shifting in Action
15:56 Encouragement to Embrace Mindset Work for Business Growth
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Join the Rebrand waitlist here: opening June 2024
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key!
If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding expert. Here are the highlights of this episode:
00:30 Overcoming the Brand Expertise Myth
00:59 The Power of Asking the Right Questions
02:17 Embracing New Challenges in Brand Photography
02:56 Creative Approaches to Unfamiliar Industries
04:19 Leveraging Existing Resources for Inspiration
05:50 The Importance of Strategy in Brand Photography
07:31 Adopting a Figure-It-Out Mindset
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Sign up for the free training: Plan a Strategic Brand Session
Join the Rebrand waitlist here: opening June 2024
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos.
The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their business by the time they got their images back. I even implemented additional steps like offering post-session strategy calls, Loom videos, and an after session guide, but it still wasn't working.
It wasn't until I switched around my approach that I was able to not only better plan for my client's brand sessions but also help them have a plan for when they got their images back. This episode is talking about what I changed. Here are the highlights:
00:36 Enhancing Brand Sessions with Post-Session Support
02:25 A Lightbulb Moment for a New Approach
02:58 The Power of the Discovery Call
05:09 Designing Sessions with Strategy and Purpose
06:09 The Importance of Asking the Right Questions
10:51 The Impact of Strategic Planning on Brand Photography
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Sign up for the free training: Plan a Strategic Brand Session on May 21st at 12pm CST
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes