Why Companies Must Focus on Their Digital HR Digital Marketing With Zach Hoffman

In this episode, Zach provides insights on the importance of Digital HR. Having a great careers page and social presence. Depending on the field you are hiring for, consider how the target market behaves online, what social mediums they use, and craft your careers message accordingly. 
Onsite Presence: Control your HR messaging on your site to effectively target the market you are trying to recruit. Social Media Presence: LinkedIn presence is critical and is a great reflection of your organization. It requires continuous updating and engagement. Implementation Challenges: Recruiting the right talent is a challenging task so making sure you are allocating the right resources is essential. Focus on updating the career information to allow people to discover career opportunities on your website. 
Links: 
Glassdoor: https://www.glassdoor.com
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