1 hr 13 min
#225 Rory Sutherland - The Psychology Behind Great Advertising Kickoff Sessions
-
- Entrepreneurship
Rory Sutherland is an advertising guru and behavioral economist, currently serving as the vice-chairman of Ogilvy UK and co-founder of “Behavioural Science Practice.We explore how marketing and advertising have shaped our lives, from the origins of the two-day weekend to the evolution of automobiles as luxury itemsWe dive into topics like the penny post's impact on the economy, the paradox of reduced friction in communication, and the long-term effects of low-cost email on productivity.Rory a...
Rory Sutherland is an advertising guru and behavioral economist, currently serving as the vice-chairman of Ogilvy UK and co-founder of “Behavioural Science Practice.We explore how marketing and advertising have shaped our lives, from the origins of the two-day weekend to the evolution of automobiles as luxury itemsWe dive into topics like the penny post's impact on the economy, the paradox of reduced friction in communication, and the long-term effects of low-cost email on productivity.Rory a...
1 hr 13 min