17 min
BEST OF the B2B Marketing Guidebook Podcast - Part 3 B2B Marketing - A Guidebook for the Classroom to the Boardroom
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- Marketing
This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or Contingence-centric Content Management. Tune-in and listen what leading B2B marketing experts such as Alexandra Enders from HILTI, Mark Herten and Johnathan Barrett from PUBLITEK, Lukas Konszuniak from GROW or Olaf Mörk share with us on all these topics.
Tune-in and enjoy!
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Send in a voice message: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/message
Support this podcast: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/support
This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or Contingence-centric Content Management. Tune-in and listen what leading B2B marketing experts such as Alexandra Enders from HILTI, Mark Herten and Johnathan Barrett from PUBLITEK, Lukas Konszuniak from GROW or Olaf Mörk share with us on all these topics.
Tune-in and enjoy!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/message
Support this podcast: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/support
17 min