124 episodes

A show about improving your family owned, retail business.

Better Business with Steve Cook Better Business with Steve Cook

    • Business

A show about improving your family owned, retail business.

    129. The Secret Ingredient your Marketing Needs

    129. The Secret Ingredient your Marketing Needs

    Going into the fourth quarter of the year it's timely to talk about marketing. For many companies this is the time of the year to spend more on marketing than any other quarter. But if you want to spend a lot on marketing, perhaps you need a few things to remember. 

    Chris Fox from Fox Strategy Marketing co-hosts the show.

    Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

    Here's how to find me:

    Website

    Instagram:

    TikTok:

    Facebook:

    Text Me: 405-326-1111

    • 24 min
    128. Lessons to Learn From Claire's

    128. Lessons to Learn From Claire's

    Claire's was on hard times in 2018 when it declared bankruptcy. Since then, the retail chain has made a comeback! What are some of the key takeaways from their fall, then rise again that we can learn as retailers? 

    Chris Fox from Fox Strategy Marketing co-hosts the show.

    Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

    Here's how to find me:

    Website

    Instagram:

    TikTok:

    Facebook:

    Text Me: 405-326-1111

    • 28 min
    127. How Many Products Should you Carry?

    127. How Many Products Should you Carry?

    Inventory is the lifeblood for a retail store. But there's a catch, it can be detrimental if it is not handled carefully. On today's epidode we discuss the question, how much is enough? 

    Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

    Here's how to find me:

    Website

    Instagram:

    TikTok:

    Facebook:

    Text Me: 405-326-1111

    • 12 min
    126. How to Create Content without Being Miserable

    126. How to Create Content without Being Miserable

    Creating content consistently is hard. How can you do it day in and day out as a retail store business owner?

    Chris Fox from Fox Strategy Marketing co-hosts the show.

    Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

    Here's how to find me:

    Website

    Instagram:

    TikTok:

    Facebook:

    Text Me: 405-326-1111

    • 31 min
    125. 3 Step Marketing Plan for a Camera Store

    125. 3 Step Marketing Plan for a Camera Store

    Ward from The Camera Company asked 3 questions: 

    1) What video series should we start?

    2) What product should we give away for a promotion?

    3) What should we do with our loyalty program?

    We used Ward's email exchange with us to answer these questions for him, and the others who listen that inevitibly have the same questions. 

    Chris Fox from Fox Strategy Marketing co-hosts the show.

    Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

    Here's how to find me:

    Website

    Instagram:

    TikTok:

    Facebook:

    Text Me: 405-326-1111

    • 27 min
    124. How to Make a Retail Business into a Marketing Company

    124. How to Make a Retail Business into a Marketing Company

    What Barstool sports became famous for is creating content. How can a retail business take what Barstool has done and impliment the practice to help their business? 

    Chris Fox from Fox Strategy Marketing co-hosts the show.

    Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow.

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    Here's how to find me:

    Website

    Instagram:

    TikTok:

    Facebook:

    Text Me: 405-326-1111

    • 30 min

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