Deconstructor of Fun Deconstructor of Fun

Sensor Tower State of Gaming 2024
www.sensortower.com/state-of-gaming-2024

Data.ai Mobile App Market Forecast 2030

www.data.ai/en/go/mobile-app-market-forecast/

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In this episode, Lexi Sydow, Director of Corporate Marketing and Insights at Sensor Tower, unleashes her mobile gaming market insights. She covers significant trends in mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. Gain valuable insights on market normalization post-COVID and ATT changes, and learn about the trajectory of apps surpassing gaming revenues.



00:00 Introduction

02:58 Mobile Gaming Market Trends

07:26 Regional Differences in Mobile Gaming

11:23 Impact of ATT and Post-COVID Market

21:38 Subscription Gaming: Netflix and Apple Arcade

25:48 Top Games and Publishers

28:56 Marketing Trends in Mobile Gaming

31:01 UGC Ads and Community Engagement

31:21 Monopoly Go's Strategic Community Targeting

34:53 The Power of Social Media Platforms in Gaming Ads

36:27 The Rise of IP and Brand Integration in Games

39:41 Transmedia Trends 

44:11 Apps vs. Games

58:42 Marketing Predictions 

01:04:50 Final Thoughts


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They say a week without TWIG is like a beach without sand. Well, it seems like there's sand in Squad Busters' growth engine. The game had the most bombastic launch of any Supercell game and is now experiencing the fastest fall as well. The crew analyzes early numbers and potential reasons behind the rapid decline.

We also talk about Netflix Games, which seems to have ended its honeymoon period and is now having a come-to-Jesus moment after big investments and not-so-big returns.

your hosts: Mishka Katkoff, Eric Kress, Jen Donahoe and Phillip Black


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Klang Games out of Berlin has raised 77M over 6 funding rounds from reputable investors like Supercell, LVP, North Zone, and Makers Fund. 

The company was established in 2013, 11 years ago. They haven’t shipped the game they have been raising against. So they can’t have any scalable objective data to show they are heading in the right direction. 

And despite all of this, they are somehow able to raise consecutive rounds of tens of millions. Year after year! 

In this episode, we got Klang co-founders talking about their journey thus far and me trying to figure out how in the hell they are able to get funded for their never-ending story. 

Huge thanks to co-founders Mundi Vondi and Odder Magnusson for coming on the podcast. I wish their game, when or if it eventually comes out, much success. 

Trigger warning: if you’re a founder struggling to raise funding despite doing every little thing that VCs requested and showing promising early KPIs, this podcast may enrage you.


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In this week's show, the crew dives into Voodoo's acquisition of BeReal and the Sandbox's 20M convertible note. With all the events taking place the crew discusses Xbox Showcase, Ubisoft Forward, and the Summer Game Fest.

With Phil out and Miska in Spain, this is the first Nordic-free episode in a year.

hosts: Jennifer Donahoe, Laura Taranto, Erick Kress, and Mishka Katkoff

sponsors: Xsolla, Heroic Labs, AppsFlyer and Sensor Tower


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Gerard Miles (www.linkedin.com/in/gerard-miles) is a veteran executive headhunter, who shares his extensive 15-year journey with a special focus on the gaming industry over the past decade. 

We explore Gerard’s founding of Mission One (www.missionone.io), a company dedicated to sourcing top-tier executives globally, and delve into the significance of executive search in a rapidly expanding industry. 

Gain valuable insights into the complexities of hiring gaming executives, cultural integration, and the exclusive value of knowing both the industry and its people. 

Discover the challenges of headhunting for key roles, the importance of leadership, communication, and strategic understanding, and how to build long-term relationships in this high-stakes world. 

We also tackle diversity, cultural fit, and common hiring pitfalls, offering practical advice for professionals aiming to navigate executive careers in the dynamic gaming sector.



00:00 Introduction and Guest Overview

02:31 Gerard's Journey into Gaming Recruitment

06:16 Executive Search Process

13:52 Challenges in Attracting Top Talent

29:50 Qualities of Exceptional Executives

45:31 Understanding Client Culture

46:39 Soft Signals in Candidate Assessment

51:13 The Importance of Diversity in Hiring

58:16 Common Mistakes Executives Make

01:02:07 Community Questions: Industry Insights

01:07:17 How to Get Noticed by Headhunters

01:10:07 Red Flags in Executive Hires

01:13:24 Big vs. Small Companies: Executive Hiring


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With Mishka gobbling birthday whey cakes, the crew looks at Squad Busters’ week 1 returns, and it’s not pretty. The specter of Boom Beach is starting to cast its shadow.

Meanwhile, Phil talks about Destiny 2 stumbling in its last hoorah, while Laura talks about Stumble Guys standing straight. Jen gives the 411 on new EU app stores, and Eric thinks Star Wars Hunters breaks the MOBA curse. Or not.


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