Ep. 12 – Sales & Marketing, Not Sales vs. Marketing

Salespeople and marketing people aren’t in the same department or discipline, but they absolutely must work together. However, in many companies, there is tension between the sales and marketing teams. In this episode, Will and George discuss why the two teams don’t always collaborate and why they should. Will also talks about:

• Do the good salespeople make for good marketers? Vice versa?
• When you’re consulting with small companies – particularly startups in tech – how do you advise them around this issue?

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