Headache or Migraine?: Selecting the best tools & approaches for conducting Primary Market Research‪.‬ REstrategize

Perceiving that a problem exist and knowing exactly what problems plague your business are two different things. The latter is evidence-based and can help you design a best-fit strategy in dealing with them. Continuing from where we left off in the last episode, I share practical lessons and tips from my own strategy journey on how to properly conduct market research. Oh I also add a few do's and don'ts. Just in case. 

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